Senior Social Media Analyst & Creator

Company DescriptionHi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.OverviewAs a Senior Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.In this role, you will be a Social Media Analyst & Creator working on a major FinTech client making social-first content that breaks through feeds across TikTok, Instagram, YouTube, Facebook and X.This important job specifically focuses on creating trend-led social content while working alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses - and generate content that places the brand into the conversation in relevant, engaging and timely ways.Additionally, this position focuses on the planning and execution of content across multiple platforms, while also ensuring the flawless execution of publishing across multiple platforms. You will coordinate with various teams to understand and influence social strategies, plan content calendars for multiple handles, secure creative assets, and develop copy. You will also ensure all content is properly tagged and posted void of any errors.Note: targeting candidates with FinTech, Retail and/or B2B experienceResponsibilities

Help spot relevant trends happening across social channels - specifically TikTok, Instagram and YouTube in collaboration with the team

Concept social content ideas - including creating mood boards and storyboards to convey your idea and creative approach

Work with a producer to bring your content ideas to life - which could range from re-mixing existing brand assets to shooting low-fi content of product from your phone or capturing content at an event activation

Editing your content and applying things like text overlays, emojis, and music

Ideating around bigger campaign activations in collaboration with the creative director, partner agencies and the client’s in-house creative team

Providing ad hoc support around real-time content creation needs as they arise

Plan and manage content calendars for multiple social profiles across all platforms

Maintain and evolve publishing strategy across social platforms

Work closely with the Editorial team to develop content plans for various social handles - ensuring maximum visibility and reach of content assets

Review and approve all social assets and post copy from Editorial team - ensuring 100% accuracy prior to publishing

Develop copy and identify appropriate hashtags to accompany video/static content

Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies.

Qualifications

3-5 years of experience working in social marketing in a creator or publishing role - in house at a well-known brand or with a well-known agency

Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram

Proven experience making social-first content and video

Experience publishing content flawlessly and managing complex content calendars

Ability to create post copy that is SEO optimized and will grab people’s attention in the feeds

Ability to use insights and data to inform content planning, content mix and post timing

Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut

Strong graphic design skills including expertise in Adobe Creative Suite

What Makes the Successful Candidate:

Ability to concept on your own and clearly convey your idea to the team and clients

Constant pulse around what’s trending culturally on social platforms

Love for creating content that will stand out in feeds and feels native to the platform

Proactively coming to the team with new ideas and fresh ways to capture content that will drive engagement with the brand and attract new audiences

Ability to edit things quickly and adapt to tight timelines in order to capitalize on timely opportunities

General understanding of social analytics and what makes content spread across social feeds

Strong attention to detail, highly organized and process-driven

Excellent written and verbal communication skills with ability to present ideas and information clearly

Good interpersonal skills and highly collaborative attitude

Keen eye for detail is a must

Experience using AI tools such as Adobe Firefly, Dall-E, Bria, Google Imagen and MidJourney is a major plus

Additional InformationAt Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.Compensation Range: $64,500 - $97,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/10/2024.