Senior Analyst, Data & Platform Solutions

Company DescriptionZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.OverviewThe Data and Platform Solutions team is a team of experts that help to deliver better marketing decisions using data and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning and strategy teams, we translate client goals and objectives into actionable data using internal agency or external client technologies such as DMPs and CDPs.Our team goals are to educate on the uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate critical insights and profiles to align with strategic planning, and maximize the value of our client partnerships.DPS Mission Statement: Leverage data and tech to drive digital marketing effectiveness for both our clients and internal teams by extracting value from data.Core Job Functions of the DPS Team

Use data and technology to support marketing and media strategies.

Assist in managing ad tech partnerships.

Help educate colleagues and clients about digital, data, and ad tech concepts.

Who:The SR Analyst, Data & Platform Solutions is an entry-level role that focuses on audience profiling, activation of audience data, and supporting the technology platforms that enhance marketing decisions in collaboration with the media team. This detail-oriented individual will assist in managing audience data processes, generating basic reports to extract insights, and supporting the execution of client investments in data and technology tools.The successful candidate is a motivated learner who enjoys solving problems and working with data.Responsibilities

Assist with day-to-day platform operations, such as those in a DMP, CDP, or DSP.

Help execute audience data strategies to support media plans for client accounts.

Support audience targeting processes, including defining audience segments, sharing data with partners, and contributing to performance reporting.

Analyze category and brand data to help uncover insights that drive results.

Collaborate with client research, insights, and analytics teams to use data effectively in planning.

Help communicate data strategies and concepts to both technical and non-technical audiences.

Contribute to answering client questions and developing materials for client presentations.

Assist in preparing media deliverables (e.g., timelines, POVs, presentations).

Stay informed about current trends in ad tech and marketing technology

Qualifications

1–2 years of related experience in digital media, ad technology, or analytics is a plus, but not required.

Self-motivated, quick learner, and eager to develop skills.

Curious thinker who enjoys exploring new ideas and solutions.

Strong communication skills, including the ability to explain technical concepts clearly.

Ability to manage multiple tasks and work collaboratively in a team environment.

Basic knowledge of digital media concepts; familiarity with ad platforms or tools is a plus.

Comfort with basic math and data analysis; prior exposure to statistics is helpful but not required.

Additional InformationCompensation Range: $70,000 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/5/2025.Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply