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  • ID
    #53075837
  • Salary
    TBD
  • Source
    SINGLEWIRE SOFTWARE
  • Date
    2024-12-14
  • Deadline
    2025-02-12
 
Full-time

JOB REQUIREMENTS: Who We Are Singlewire Software is the developer of

InformaCast, a leading emergency notification platform and Visitor

Aware, a best in class visitor management system. Our software is used

by more than 6,000 organizations around the world, including leaders in

healthcare, manufacturing, education and other fields. We strive to keep

people safe and informed, everywhere, every time. The Opportunity We are

seeking an experienced and driven Marketing Director to lead and elevate

our marketing efforts. This pivotal role will define and execute our

channel marketing strategy as well as oversee the strategy for event

marketing and campaign management. They will ensure alignment with our

overall business objectives to drive revenue growth. The job

responsibilities include: Channel Marketing: Develop and execute a

comprehensive channel marketing strategy to maximize partner engagement,

sales enablement, and revenue generation. Cultivate and strengthen

relationships with key channel partners, fostering collaboration and

mutual success. Provide strategic direction and support for partner

marketing initiatives, including co-branded campaigns, collateral

development, and training programs. Create and refresh co-marketing

materials (e.g., sales collateral, presentations) tailored to partner

needs. Conduct regular meetings and training sessions with partners to

align marketing efforts and provide ongoing support. Event Marketing:

Define and implement a strategic vision for event marketing,

encompassing both in-person trade shows and virtual events (webinars,

online conferences). Oversee the planning, execution, and post-event

analysis of all marketing events, ensuring alignment with marketing

goals and budget. Identify and secure participation in key industry

events that maximize brand visibility and lead generation opportunities.

Collaborate with internal teams and external vendors to deliver

impactful and engaging event experiences. Brand Awareness and Lead

Generation: Provide strategic direction and leadership for all marketing

campaigns, ensuring alignment with business objectives, target audience

needs, and brand messaging. Oversee the development and execution of

integrated marketing campaigns across various channels (digital, email,

content) to drive lead generation, nurture prospects, and support sales

enablement. Oversee email marketing initiatives, providing guidance on

segmentation, automation, and performance optimization to maximize

engagement and conversion. Collaborate with the sales team to ensure

marketing campaigns effectively support their needs For full info

follow application link. Singlewire Software LLC is an equal opportunity

employer. All qualified applicants will receive consideration for

employment without regard to race, religion, color, national origin,

sex, gender identity, sexual orientation, age, status as a protected

veteran, among other things, or status as a qualified individual with

disability. APPLICATION INSTRUCTIONS: Apply Online:

ipc.us/t/E850B5CC38954229

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