Senior Digital Media Manager

Job Description

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of digital media campaigns across all buying platforms for CPG clients on behalf of a Retail Media Network
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Work with mass media specialists in developing and delivering integrated media plans
• Build training materials and best practice documentation
• Leverage first party data for targeting and insights
• Oversee the work of multiple specialists, train technical knowledge and manage workflow. Provide strategic guidance and oversight
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward thinking strategies and innovations
• Consult and work with other cross-channel leaders for seamless execution
• Work with the data teams to provide analytical insights to the client
• This position reports to the Associate Director or Director, Media Services

Qualifications

• 5-7+ yearsexperience working in the digital media buying & planning space (CPG or retail experiencepreferred)

• Hands-on expertise with Google'sDV360 required
• Proficient user of digital adtrafficking tools (Campaign Manager)
• Understanding of the digital media landscape with a focus on shopper marketing, eRetail, or retail media networks
• Familiarity and/or proficiency with publisher-side tools (Google Ad Manager)
• Experience against various media buying strategies; self-service, managed buyer, partner negotiations
• Must love and be curious about data analytics and how that affects the bottom line
• Bachelor’s degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

Merkle