Senior Manager, Paid Media

The Senior Manager, Paid Media is responsible for leading Salomon's integrated digital media strategy in North America, driving sustainable growth primarily across e-commerce with some retail campaigns, while building brand awareness and acquiring new customers. This role owns the strategic planning, forecasting, and allocation of North America's digital media investments across performance and brand channels. Balancing short term commercial objectives with long term demand creation, the Senior Manager will identify opportunities to accelerate growth, improve investment efficiency, and adapt media strategies as business conditions evolve. As the primary media strategy partner for North America, this leader will collaborate closely with E-commerce, Brand, Finance, Retail, Analytics, and global marketing teams, while guiding internal media specialists and external agencies. We are looking for a commercially minded, analytically strong leader with deep platform expertise, a passion for experimentation, and the ability to translate complex media performance into clear business recommendations. WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY: Hybrid work schedule A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays Half-day Fridays for 5 months of the year  An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)  Healthy Lifestyle Benefit designed to support your well-being and active lifestyle Opportunities to engage in the community and with industry partners  ESSENTIAL DUTIES & RESPONSIBILITIES To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily: Lead North America's integrated performance and digital brand media strategy, aligning investments with commercial objectives, brand priorities, and omnichannel growth opportunities. Own 8-figure media budgets, revenue and traffic forecasting, and scenario planning, dynamically allocating investments across channels, funnel stages, and categories based on business performance, profitability, and growth opportunities. Oversee paid search, paid social, video, programmatic, and emerging platforms, driving full-funnel strategies, platform innovation, and structured experimentation to accelerate customer acquisition and demand creation. Establish performance guardrails, monitor media effectiveness, and translate data into actionable business recommendations. Advance measurement through incrementality testing, attribution, and omnichannel impact analysis. Partner with E-commerce, Brand, Finance, Retail, Analytics, and global teams to align media investments with commercial priorities, product launches, creative strategies, and geographic expansion. Lead, coach, and develop internal media team members while providing strategic direction and accountability to external agency partners. Guide decision-making, resolve roadblocks, and ensure operational excellence. Identify opportunities to improve media effectiveness through first-party data activation, audience strategies, automation, AI-driven platform capabilities, and product feed optimization. Serve as the primary North America media strategy contact, communicating performance insights, investment recommendations, risks, and opportunities to senior stakeholders through clear, executive-level reporting.