Owala Senior Brand Manager-Core & Campaigns

This role will lead portfolio strategy and day-to-day product line management for the Owala® brand, seeking a thoughtful, commercially minded leader to oversee a large, fast-moving assortment while ensuring the portfolio remains cohesive, productive, and aligned with brand goals. The focus will be on managing the health and performance of the existing product portfolio by guiding assortment decisions, overseeing pricing and positioning, supporting retailer needs, and ensuring the right products are in the right places at the correct times. Utilizing data, trends, and consumer insights, you'll evaluate what’s working, refine what isn’t, and help the brand make strategic decisions about future portfolio direction. A significant part of your role involves working closely with the Creative, Brand, and Community teams to bring the portfolio to life in the market, shaping campaign priorities and ensuring launches are set up for success. Through collaborative planning and execution of key campaigns, you’ll help keep the brand top of mind and generate excitement throughout the year by providing product and portfolio insights to inform messaging, storytelling, and community engagement.Job ResponsibilitiesLead overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planningManage day-to-day portfolio health, evaluating performance, productivity, seasonality, and SKU efficiencyBuild annual portfolio plans aligned with brand goals, financial targets, and consumer needsGuide product positioning, pricing frameworks, and packaging strategy across the portfolioPartner with Creative, Brand, and Community teams to plan, prioritize, and execute major campaigns and product momentsProvide product-driven insights that strengthen storytelling, community engagement, and content planningCollaborate with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goalsWork cross-functionally with Brand, Creative, Operations, and Demand Planning to ensure cohesive execution of the 4PsAnalyze sales data, consumer insights, and competitive trends to inform portfolio decisions and refine lineupsRecommend adjustments to SKUs, colors, patterns, collections, and configurations to strengthen brand and financial performanceSupport cross-functional teams during new product introductions, transitions, and end-of-life phasesPartner with demand planning to improve forecast accuracy, inventory flow, and lifecycle planningServe as the internal steward of the portfolio, driving alignment and clarity across teams