Executive Director, Analytics

Vericast is building a consultative analytics capability that changes how financial institutions understand the performance of their marketing investments. The Executive Director, Analytics will lead that effort. This leader owns the analytics strategy and team that powers our client relationships across Paid Search, Programmatic, Direct Mail, and emerging digital channels. They are responsible for ensuring every client engagement is grounded in data, every insight is tied to a business outcome the client cares about, and every performance narrative is delivered in language the C-suite understands without requiring a decoder ring.This is not a data science role. This is a leadership role for someone who has spent years in advertising or marketing analytics, knows what good measurement looks like, understands the difference between a vanity metric and a decision-driving insight, and can coach a team to deliver both the analysis and the story. The financial services domain expertise is non-negotiable. This person should already understand deposit acquisition economics, loan portfolio strategy, rate sensitivity, digital banking adoption trends, competitive dynamics between banks and credit unions, and how marketing investments connect to balance sheet outcomes.The Executive Director reports to the SVP Product, Data Engineering and Analytics and partners directly with Product, Sales, Strategy, Client Management, and Data Engineering. KEY DUTIES/RESPONSIBILITIESAnalytics Strategy & Measurement Standards - Define the analytics strategy that connects Vericast media performance to client business outcomes. Establish measurement frameworks, KPIs, and reporting standards that work across channels and hold up to scrutiny from analytically sophisticated financial institution leaders. Set the bar for how we measure attribution, incrementality, lift, and return on marketing investment. (30%)Executive Storytelling & Client Engagement - Serve as a senior consultative voice to our strategists and sales leadership for client engagements, executive briefings, and prospect meetings. Translate performance data into narratives that resonate with CFOs, CMOs, and CEOs at community banks, regional banks, and credit unions. Support Sales and Client Management by bringing analytical credibility and domain fluency to the room. (25%)Team Leadership & Development - Lead and develop a team of analysts, senior analysts, and BI developers. Build a culture where the standard is not just accurate data but clear communication of what that data means and what to do about it. Own workforce planning, performance management, career development, and succession planning for the analytics function. (30%)Product & Platform Partnership - Partner with Account Services, Client Strategy, Product and Data Engineering to shape the analytics product roadmap. Influence decisions about reporting architecture, data pipelines, identity resolution, tagging infrastructure, and client-facing dashboards. You do not need to build these things yourself but you need to know what to ask for and whether what was delivered is right. (15%)Financial Services Intelligence - Bring and maintain deep fluency in the financial services landscape. Know how deposit strategy works, what drives member growth at a credit union versus customer acquisition at a regional bank, how rate environments shift marketing priorities, and where digital transformation is creating both opportunity and anxiety for FI marketing leaders. Use that knowledge to make every analytics deliverable more relevant and more credible.