Digital Marketing Specialist

WHAT'S EXCITING ABOUT THIS JOB & HOW YOU CAN MAKE AN IMPACT:Your curiosity and sharp insights will help you pave the way in one of Informa Market’s most successful groups. Informa Markets’ Infrastructure & Construction group is seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for the International Roofing Expo and the International Pool, Spa, Patio Expo, co-located with the Deck Expo. You will provide digital strategy, campaign support, deep analysis, and actionable programs that deliver critical insights into our audiences and business decisions.You are accountable for: Executing data-driven audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growthSet and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basisPlan and execute email marketing programs including segmentation, email setup, deployment, and reporting, using features including targeted content and multi-step campaignsTrack progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g. A/B)Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spendContinuous website updates, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographicsManages website and analytics, including monitoring traffic, sources, conversions, and KPIsWork with brand managers to implement SEO strategies to foster organic site growth of event sitesSupport event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendorsEstablish benchmarks across all digital campaigns to monitor campaign and performance Travel to industry events as neededSpecial projects as needed