Business Analyst, Marketing Technology

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.Job SummaryThe Business Analyst, Marketing Technology plays an important role in shaping and implementing the technology and business capabilities roadmap, and serves as a key business support resource, responsible for managing and executing the future-state vision of our MarTech stack. The role involves close collaboration with Product Owners, Business Leaders, and other Stakeholders to communicate and organize business needs within the overarching roadmap. Additionally, it requires ongoing partnership with Technology Leaders from Retail Technology manage defined MarTech initiatives that drive business outcomes.Job DescriptionESSENTIAL DUTIES AND RESPONSIBILITIES

Contribute to a product vision that consistently prioritizes customers, aligning with our company's strategy. This demands an understanding of customer needs and friction points. It involves actively engaging with customer feedback by monitoring calls, analyzing surveys, and planning strategically to enhance customer experiences while optimizing current and future business outcomes.

Support project planning activities, including defining project scope, timelines, and resources.

Coordinate and support UAT activities, ensuring that stakeholders validate the solutions against their needs.

Work across functional teams to unify product development efforts and ensure transparent communication of goals, progress, and updates.

Establish and maintain strong relationships with Marketing and Technology stakeholders to facilitate collaboration and support.

EDUCATION/EXPERIENCE

5-7 years relevant work experience in a marketing, technology, or related field.

Demonstrate solid understanding of market trends, consumer circumstances and behaviors, user needs, and business objectives as well as an ability to translate them into actionable plans for development teams.

Technical proficiency to evaluate relevant technologies and software options.

Ability to make informed decisions on product features and priorities.

Excellent communication and interpersonal skills, with proven ability to collaborate.

Analytical mindset with proven ability to make data-driven decisions.

Experience with Marketing platforms (e.g., SFMC, Adobe, etc.) a plus.

Experience gained through college degree programs and/or certifications are applicable to the above skills and requirements.

Key Metrics

Roadmap Delivery : how closely the final delivery of projects aligns with the initially planned roadmap and the alignment of delivered features with the defined business objectives and associated timelines.

Business Impact of Delivered Initiatives : direct impact of technology initiatives on business performance. Key performance indicators (KPIs) could include increased revenue, customer counts, cost reduction, improved customer satisfaction scores, or enhanced operational efficiency tied directly to the implemented initiatives.

Innovation and Improvement : the degree to which the initiatives led by the Marketing Technology team contribute to technological innovation and business process improvements within the company.

Job FamilyMarketingCompanyTXU Retail Services CompanyLocationsIrving, TexasTexasWe are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!If you currently work for Vistra or its subsidiaries, please apply via the internal career site.It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company based in Irving, Texas, that provides essential power resources to customers, businesses, and communities from California to Maine.Vistra is the largest competitive power generator in the U.S., with a capacity of approximately 41,000 megawatts, or enough to power 20 million homes, operating in all of the major competitive wholesale markets in the country. Vistra is a leader in the energy transformation and expansion with an unyielding focus on reliability, affordability, and sustainability, powered by a diverse portfolio that includes natural gas, nuclear, coal, solar, and battery energy storage facilities. The company continues to grow its zero-carbon resources, operating the second-largest fleet of competitive nuclear power plants in the country, substantial battery energy storage capacity, and a growing number of solar facilities.Vistra is one of the largest competitive electricity providers in the country and takes an innovative, customer-centric approach to retail, offering solutions to meet customers’ needs, including more than 50 renewable energy plans. Through its family of retail brands, Vistra serves approximately 5 million residential, commercial, and industrial retail customers.As a leader in the responsible transformation of the country’s energy supply, Vistra has made significant progress towards its 2030 and 2050 targets. The company has committed to a 60% reduction of Scope 1 and 2 greenhouse gas emissions by 2030, as compared to our 2010 baseline, and net-zero carbon emissions by 2050, assuming necessary technological advancements and public policy incentives are achieved. Learn more about our environmental, social, and governance efforts and read the company’s sustainability report at https://vistracorp.com/sustainability/ .Vistra’s hardworking team is committed to its purpose, “lighting up lives, powering a better way forward” and is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors. Learn more about how Vistra is powering a better way forward at vistracorp.com (https://c212.net/c/link/?t=0&l=en&o=3967404-1&h=3533293724&u=https%3A%2F%2Fwww.vistracorp.com%2F&a=https%3A%2F%2Fwww.vistracorp.com) .Come join us and be part of something special! Click here to learn more about Vistra.It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.