Senior Manager, Strategic Marketing - Hybrid

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position SummaryJoin a growing, consumer-obsessed marketing team to help deliver a simple, engaging and digital-first member experience for Aetna’s Individual & Family Plan business unit. This new role on the team will lead efforts to integrate the IFP member experience across CVS assets including MinuteClinic, Signify Health and Oak Street. In addition, you will partner with the IFP product and PMO teams to bring new innovative value offerings to life for our members. You will explore and size opportunities, develop strategies and lead initiatives to support a best-in-class member experience. Collaborate across marketing teams and other functions to identify unique integration opportunities. Institute a creative mindset across the team bringing new ideas to the table and support integration into member marketing plans.

Lead the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments.

Lead cross-functional efforts to drive increased member engagement and loyalty. Deliver targeted, multi-channel campaigns with support of creative agency

Lead marketing launch of select new, innovative products and integration into member outreach plan

Lead partner marketing efforts on behalf of the member communications team

Deliver marketing optimizations and results of newly implemented programs

Provide support and recommendations for future market disruptors and opportunities to create value for our members

Required Qualifications7+ years experience in marketing or related fieldAbility to work onsite 3 days a week in one of our hub locationsExperience integrating into existing business areas to develop respected partnerships Preferred QualificationsPartner marketing experience a plusExperience with bringing new ideas to the forefront and bringing to lifeExperience working in highly regulated industry a plus/ Healthcare marketing experience a plus Excellent attention to detail.Proven ability to work in fast paced environmentEducation Bachelor's degree or equivalent experience Pay RangeThe typical pay range for this role is:$79,200.00 - $174,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.