Sr. Director of Marketing (Brand Lead), Anti-Infectives

Reference #: 404770

Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham

Posted Date: Oct 30 2024Sr. Director of Marketing (Brand Lead), Anti-Infectives

Location: Philadelphia, PA or Durham, NCAs the US marketing lead for an Anti-infective brand, you will lead all aspects of Marketing for the brand in US Commercial including collaboration/alignment with the Global Business Franchises, reporting to the US Commercial VP of the Anti-Infectives Portfolio. The goal is to develop brand plans, including allocation of resources, to deliver a successful product launch of a novel antibiotic within a highly competitive market. You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition.This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise. We are looking for an inspiring commercial leader and highly experienced marketer who can seamlessly interact with US LOC senior leaders (President of US, BU Head and VPs) as well as Global Counterparts.The incumbent will interact with counterparts on the medical teams, brand leads across the enterprise, Market Access team, Regulatory team, Finance team, the US Government Relations team, Customer Insights (CI) team, lead the Integrated Brand Commercialization Team (IBCT) for the brand, and be part of the Business Unit marketing leadership team.Key Responsibilities will be:

Partnering with global commercial teams

Overseeing creation and implementation of the strategic and operating plans

Managing product lifecycle

Managing short- and long-range forecasts

P&L ownership

Ensuring reliable supply

Setting direction and ensuring strategic alignment across functional stakeholder groups

Defining metrics & assessing brand performance

Achieving annual brand and sales targets

Building/leading/developing a high performing team of marketers

Maintaining detailed understanding of disease and competitive marketplace

Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix

Fostering an environment of innovation, inclusion, challenge, trust and developmentWhy you?Basic Qualifications:

BS/BA with 8+ years marketing or other relevant commercial experience

US Infectious Disease/Anti-Infective marketing experience

Experience in direct people management

Ability to travel 25%

Ability to be in-office consistently 3 days per weekPreferred Qualifications:

BS/BA with 8-10 years marketing experience (4 years in US healthcare, 2+ years in US anti-infectives marketing)

+6 years of Infectious Disease/Anti-Infective experience

Demonstrated leadership experience (leading a team as a second line leader, and/or significant enterprise/matrix leadership)

Strong interpersonal skills and ability to build effective working relationships in a matrix environment

Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills

Experience working with global launch/marketing teams

Broad commercial experience, including:

Brand lifecycle management

Product launch; Category creation

Senior leader engagement

Matrix team leadership

Category / disease and product strategy development

Tactical plan development/execution, including integrated channel mix

Customer insight, Messaging, campaign, creative development

Agency management

Budget management; P&L ownershipDemonstrates an understanding of channel / distribution, pricing, and market access strategies

Drives market and brand opportunity analysis and develops actionable brand insights

Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs

Demonstrated sense of ownership for the shared success of the team and asset

Thrives in a fast-paced dynamic, competitive environment

Competitive mindset; feels driven to conquer uncharted territory

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?

Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).Important notice to Employment businesses/ Agencies

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