Brand Strategy Program Manager, AWS Brand

DescriptionThe AWS Brand team is looking for an experienced, detail-oriented Program Manager (PM) to drive the development and delivery of brand strategy projects across high impact workstreams.In July 2024, the Brand team launched an updated brand system with a goal of creating an ownable, recognizable, and unified experience for our customers. The Brand Strategy Program Manager will be responsible for supporting the Brand Strategy team drive key programs including foundational brand architecture and nomenclature, brand and logo guidance and governance, and business and product portfolio strategy.The ideal candidate is passionate, approaches work with a sense of grit, and is motivated to bring clarity to ambiguous challenges. You have demonstrated experience managing brand strategy projects from scoping to delivery. You will be adept at thriving in a dynamic and fast-paced environment, able to assess and manage risks, understand and communicate trade-offs, and manage multiple end-to end strategy workflows. You will earn the trust of your peers, demonstrate bias for action, problem solving skills, and maintain clear and concise communication across multiple stakeholders and projects.This is an exciting opportunity to meaningfully contribute to a priority initiative for the AWS brand team and larger marketing organization, unlocking efficient, effective, and high bar brand strategy at scale.Key job responsibilities

Collaborate with agency partners and internal stakeholders to establish clear and actionable project plans, including approach, timelines and deliverables.

Manage meetings, stakeholder outreach, and related follow up with brand leadership and working teams

Gather and organize business inputs and feedback, create trackers and information libraries, and document clear guidance

Manage external agencies engagements from RFP and contract management to review cadences and on-time delivery of scope items.

Stay one step ahead of project deadlines and provide weekly updates on project status

Track wins and opportunities and feed into established org-wide reporting mechanisms such as quarterly/monthly business reviews (QBR/MBR).

Offer solutions when faced with roadblocks, unexpected delays, or critical changes to project approach

Contribute to organization-wide initiatives meant to improve how we work as a team and deliver for stakeholders

Establish and implement processes and mechanisms that allow business partners to action on brand strategy.

Establish strong business acumen and deep understanding of the complex AWS business and stakeholders landscape

About the teamAWS Brand is a team of strategists, designers, copywriters, program managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.About AWSDiverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWS?Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Basic Qualifications

5+ years as a project manager, or similar role, supporting brand strategy or in an agency, in-house brand team, or similar experience

5+ years experience working within large and complex organizations

Bachelor’s degree or 5+ years' additional relevant agency or in-house brand teams

Knowledge and proficiency with project management tools (Asana)

Preferred Qualifications

Previous experience in technology or sales-led B2B organizations

Experience with complex portfolio mapping and product marketing

Experience working with brand and design systems

Experience creating brand strategy documentation

Experience in building and maintaining governance mechanisms

Ability to build meaningful relationships with agency partners and internal stakeholders.

Ability to interpret and communicate brand strategy and guidance to stakeholders.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.