Senior Marketing Manager, Navista Network, Specialty Physician Practices

What Product or Services Marketing contributes to Cardinal HealthMarketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.Job SummaryCardinal Health provides innovative technology and practice management solutions, specialty expertise, and scale to enable specialty physician practices and clinics to deliver high-quality and efficient patient care. We listen to specialty providers’ needs to ensure we provide the right clinical, financial and operational solutions — so our customers can run their practices smoothly, profitably and independently.

Lead the brand strategy, marketing strategy, messaging, and targeted promotions to establish and grow Navista Network brand awareness in the oncology specialty physician practice market

In partnership with Digital Marketing, create and execute robust lead generation strategies and nurturing efforts through paid and owned channels

Develop sales enablement resources and content aligned with the customer buying journey, ensuring the Business Development team is equipped to effectively communicate our value proposition

Continually optimize marketing mix to increase brand awareness and drive revenue growth

Identify opportunities to elevate and tailor the Navista Network messaging with the biopharma audience

Work closely with Business Development teams to track and measure the effectiveness (ROI) of sales and marketing efforts, utilizing Salesforce campaign management and closed-loop reporting

Collaborate with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing marketing campaigns and sales enablement resources

Partner with Communications Business Partner to implement external communications, thought leadership and earned media efforts

Work with the Senior Manager of Market Research to conduct message testing and understand perceptions and unmet needs within the target market

Lead the trade show and sponsorship strategy for Navista Network and work with Advisor, Event Marketing Operations and other Cardinal Health teams and external vendors to ensure a coordinated presence at external events

Responsible for the ongoing management and tracking of a Marketing budget

Collaborate effectively with others and build strategic alliances within the Pharmaceutical & Specialty Solutions segment and across Cardinal Health

Qualifications

Bachelor’s degree in Marketing, Communications or related field, preferred

8+ years experience in related field, experience in oncology is strongly preferred

Experience marketing physician networks and managed services organizations (MSO), strongly preferred

Strong understanding of digital marketing strategies, lead generation, and sales enablement

Excellent communication, presentation and writing skills

Demonstrated project management and marketing experience

Ability to work in a fast-paced, deadline-driven environment

Ability to prioritize and balance multiple initiatives

Ability/willingness to travel up to 20% (domestic travel)

What is expected of you and others at this level

Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects

Participates in the development of policies and procedures to achieve specific goals

Recommends new practices, processes, metrics, or models

Works on or may lead complex projects of large scope

Projects may have significant and long-term impact

Provides solutions which may set precedent

Independently determines method for completion of new projects

Receives guidance on overall project objectives

Acts as a mentor to less experienced colleagues

Anticipated salary range: $102,000 - $145,700Bonus eligible: YesBenefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Application window anticipated to close: 05/18/2024if interested in opportunity, please submit application as soon as possible.Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)We are a team of nearly 48,000 mission-driven partners striving each day to advance healthcare and improve lives. We are Essential to care.Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for health care facilitiesWe are a crucial link between the clinical and operational sides of care, working with more than 4,500 sourcing and manufacturing partners to deliver end-to-end solutions and data-driven insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care.With 50 years of experience, approximately 44,000 employees and operations in more than 30 countries, Cardinal Health seizes the opportunity to address healthcare’s most complicated challenges — now, and in the future.On Thursday, Jan. 7, 2021, we celebrated the day our founder, Bob Walter, had the vision to start a business that became known as Cardinal Health.One of the most important ways we celebrated was by giving back to the communities where we live and work. 2021 was a "Year of Service” for all Cardinal Health employees around the world.View Cardinal Health on YouTube (http://youtube.com/user/CardinalHealth)Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.