Product Marketing Manager, NGS

Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team.IDT is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.This position is part of the Marketing Team located in the United States of America and will be onsite. At IDT, we are one global team. We celebrate our differences, engage in healthy debate, and are inclusive. Together, we accomplish great things.Purpose StatementThe Product Marketing Manager NGS for IDT’s global marketing organization, is responsible for leading cross functional efforts between product management, R&D, marketing, and sales to address customer needs for IDT’s xGen NGS product portfolio and using that knowledge and experience to help execute marketing and product launch campaigns that drive IDT awareness and revenue.In this role, you will have the opportunity to:

Apply and continually develop an understanding of customer needs, market trends, and opportunities within clinical research, infectious disease, and other NGS market segments, through direct customer contact and primary and secondary research, and convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns, and revenue growth.

Lead the collaboration with IDT Product Marketing/Management, Product Development, and Project Management — as well as with Global Sales and Regional Marketing — to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions/messaging specific to the IDT NGS xGen portfolio.

Plan, craft and execute impactful marketing campaigns, collateral and content. Collaborate with and orchestrate content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that campaign tactics match market segment needs.

Work with third parties to drive product awareness and positioning. Partner with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.

Own and be accountable for the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.

The essential requirements of the job include:

Bachelor's degree in marketing, life science (biology, chemistry, biochemistry) or other relevant field

5+ years of experience across life sciences marketing or laboratory experience in next generation sequencing

Demonstrated domain expertise in the application of NGS

Experience with defining product marketing strategy, creating marketing plans, creating marketing content and executing marketing campaigns.

Demonstrated ability to translate complex scientific concepts into clear, compelling messaging.

Ability and willingness to travel 20%, domestically or internationally

It would be a plus if you also possess previous experience in:

Working directly with IDT’s product portfolio

Advanced degree (MBA, PhD) in business or life sciences

The salary range for this role is $100,000 - $134,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.This job is also eligible for bonus/incentive pay.We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com . Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.