Marketing Campaign Manager, Thought Leadership

Job Family: MarketingReq ID: 408436Who we areBuild a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.About the jobDo you have a passion for creating experiences that drive awareness and brand credibility? Do you love storytelling and helping your audience understand the compelling, differentiated perspectives of your organization’s thought leaders? Do you captivate readers and listeners with narratives rooted in client successes or data? Can you strategize a narrative arc from concept to delivery? Then we should talk!Brightly is looking for a Marketing Campaign Manager, Thought Leadership focused on driving thought leadership and brand to demand initiatives. This person will be responsible for crafting and implementing an overarching campaign strategy to drive brand awareness, market education, reputational credibility and user engagement. The ideal candidate understands how to build engaging integrated campaigns, is knowledgeable about marketing best practices, can develop strong relationships across a company, and has a passion for data-driven marketing.What you’ll be doing· Develop brand to demand programs to engage multiple audiences (media, clients, prospects, influencers, analysts, etc.)· Manage an in-depth quarterly plan and a living annual plan of continuous overlapping integrated campaigns· Work with brand and marcomm to develop a thoughtful content strategy for all integrated campaigns, taking into account product and event roadmaps, and corporate HQ brand programs and thought leadership initiatives· Leverage omni-channel messaging, segmentation and content strategy to create a thoughtful story arc along a planned user journey for an appropriate transition to client and growth marketing· Partner with operations to understand the performance of your campaigns and communicate with the business· Work with product marketing and growth marketing to create an aligned experience for our target audiences· Collaborate with creative, product marketing, marketing operations, client success and corporate HQ to develop and execute programs that drive existing client education and engagement· Report on and continuously improve upon engagement KPIs (impressions, consumption, traction, shares, audience growth, etc.)What you needMinimum Requirements:· Bachelor’s degree required, Marketing or Business preferred· 5-7 years of experience in marketing, with experience in brand marketing, thought leadership and content strategy· Demonstrable awareness and thought leadership campaign strategy, management, execution and measurement is required· The ideal candidate will have experience working in B2B SaaS companies· Experience crafting unique, differentiated perspectives and thematically compelling thought leadership· Excellent people skills with the ability to effectively partner with cross-functional teams· A bias towards action and sense of ownership· Outstanding attention to detail and high personal quality expectations· Excellent organizational skills with the capacity to manage multiple, potentially competing, priorities and tasks simultaneouslySiemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html .The pay range for this position is $88,300 - $151,400. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location.The Brightly cultureWe’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.We celebrate the fact that our people are individuals and have different preferences and needs. If we all thought the same, we would never think of anything new! That’s why we recruit extraordinary minds from all walks of life. We are committed to furthering our culture of diversity, equity and inclusion. We encourage applications from a diverse talent pool including protected veterans or individuals with disabilities. Reach out and we are happy to give the opportunity to discuss flexibility and reasonable adjustment requirements. Many of our team members are working effectively in a remote, virtual environment adding to our ability to offer more flexibility on how you handle your time.Bring your curiosity and creativity and help us craft tomorrow!Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.#brightlyEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp%20EnglishformattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .