French Marketing Manager

The Marketing Manager is responsible for planning, coordinating, and executing integrated marketing programs across key European markets. This role supports and advocates for regional European go-to-market strategy, including executing online and offline marketing initiatives such as email, paid search, webinars, social media, third-party content syndication, account-based marketing (ABM), partnerships, and events.As a member of the Demand Generation team, this role works closely with European Sales, Customer Success, Product Marketing, Brand, Regulatory Experts, and Marketing Operations to drive coordinated regional campaigns, with AI-enabled experimentation and execution, that contribute measurable pipeline and revenue impact. The Marketing Manager ensures marketing activities across Europe are aligned to go-to-market priorities, localized appropriately, and executed with operational excellence.This is a highly collaborative and results-driven role for someone who understands that marketing is a revenue engine. The ideal candidate is comfortable challenging existing approaches, testing new channels, optimizing performance through data, leveraging agentic go-to-market strategies, and communicating marketing impact clearly to regional stakeholders.What You’ll DoOwn European Marketing Campaign ExecutionDevelop and execute regional marketing plans aligned to European revenue targets and quarterly pipeline goals.Translate global campaigns into localized European programs, adapting messaging, channels, and tactics based on regional market maturity and buying behavior.Support the execution of conferences, partner activations, and hosted events, ensuring strong pre-event promotion and structured post-event follow-up with Sales.Scale the execution of digital marketing programs including a channel mix of agentic programs, email campaigns, paid search, paid social, webinars, third-party content syndication, and sales outreach with AI-assisted processes and marketing tools.Work with Marketing Operations to ensure regional campaign tracking, attribution, and reporting are set up correctly prior to launch and communicate business-critical outcomes.Test new regional channels, leverage AI-assisted experimentation, and recommend campaign optimizations based on engagement, conversion, and pipeline impact. Align Marketing to Pipeline & Revenue GoalsPartner with Sales and Demand Generation to define objectives, target accounts, and success metrics.Support regional ABM execution in close collaboration with Sales and Demand Generation teams.Ensure lead capture processes are aligned with Marketing Operations and CRM workflows.Track campaign performance for regional marketing initiatives and report on marketing funnel impact and marketing ROI. Support regionalized marketing pipeline and revenue projections with AI analytics.Manage Budgets & VendorsTrack regional market budgets and ensure efficient allocation of spend across marketing programs based on ROI. Coordinate regional marketing initiatives with external agencies, event vendors, and partners. Identify opportunities to improve processes, test new channels, and optimize campaign performance. Challenge the status quo by proposing new approaches, experimentation, and scalable regional marketing campaigns.