VP of Marketing

About us: Softheon is a dynamic and forward-thinking Software as a Service (SaaS) organization that is dedicated to ensuring affordable, accessible, and plentiful healthcare for every American. We are a pioneering force in the healthcare technology industry, driven by our mission to empower individuals and organizations with innovative solutions that transform the healthcare landscape. Our commitment to improving healthcare access and delivery is unwavering, and we are looking for top-tier talent to join our journey and contribute to our vision. If you're seeking an environment where your contributions are impactful and deeply valued, don't just join a company with ambition. Align with a purpose backed by a committed company. Our Company Culture: Our culture is built on collaboration, innovation, and appreciation. We value each employee's unique talents and contributions and understand that every individual plays a critical role in our mission to transform healthcare. Every day, we celebrate our team's dedication, creativity, and expertise, which drive us closer to our goals. At Softheon, Our Mission is powering growth to make health more productive, intelligent, and successful. Our Vision is Making healthcare affordable, accessible, and plentiful for every American. About the role: The VP of Marketing will lead the development and execution of marketing strategies that enhance our visibility in market, engage our target audience, and contribute to our overall growth. This role’s expertise will bridge the gap between a complex solution, healthcare's technical aspects and our clients' needs, ensuring that our messaging is both informative and accessible This will include driving awareness, understanding, and adoption of our products. This execution to GTM strategy includes positioning, messaging, field enablement, product launches, and core content that effectively differentiates us in the market. This leader will set the strategic vision for how Softheon demonstrates the value of its products while leading the marketing team and cross-functional collaborators for delivery of this vision.        Our ideal candidate is a combination of rich healthcare knowledge and expertise, but also a strong storyteller who can transform increasingly complex ecosystems  and operational  needs into distilled and differentiated messages.   Our VP of Marketing will be responsible for sales enablement and content creation; enabling teams to share, synthesize and create content and add input in many directions while continuously communicating customer value.  RequirementsYou will:

Lead and mentor the marketing team, fostering a creative, productive, and collaborative environment. 

Provide overall leadership  of Marketing functions through the oversight of existing and potential markets, product marketing, product value proposition, marketing communications, online marketing, brand management, and public relations.   

Drive growth for the company through GTM strategy, adoption-driving activities, proposing outbound marketing plans, and measuring outcomes.   

Translate Softheon strategic and tactical business plans into Marketing plans.   

Lead the Marketing Department in the analysis and evaluation of marketing performance, identification of gaps, and creation of strategies.   

Function as the strategic business advisor and partner to business executive and departmental heads regarding key business growth practices and issues.    

Design and lead corporate marketing calendar including scheduling and organizing all corporate events (EAC, conferences, internal QBRs).  

Design and review the Marketing department’s budget while prioritizing marketing projects and allocating resources accordingly.   

Develop a deep understanding of our customers, competitors, and the ecosystem through market research and leverage it to continually update our unique selling proposition, areas for growth and consistent internal communications.   

Prepare and present regular reports relevant to marketing metrics for the executive team.   

Foster professional development and growth of direct reports and their teams.   

You have:

Bachelor’s degree in Marketing, Advertising, Information Technology, Business Administration, Engineering, Psychology or other related field. 

8 years of Marketing, Product Marketing and/or enterprise-level SaaS Product experience in the healthcare industry.   

5+ years of management experience.   

Travel 2-3 times a year  

Experience marketing into health plans or health systems.

Demonstrate high proficiency in tools such as Google Analytics, WordPress, Google AdWords, LinkedIn ads, Twitter Ads, Salesforce, Adobe Campaign, MS Word, PowerPoint, and MS Excel.   

Strong ability to synthesize market data and provide solutions even on short notice or constraint deadlines.   

Excellent communication skills and an ability to present complex material both to technical teams as well as to consumers in a way that relates to each audience.   

Creative ability to craft product messaging that resonates and connects with the diverse demographics.   

Comfortable with both B2B marketing and B2C marketing.   

Experience in managing product roll-outs to  customers and partners in existing and new markets.   

Experience with agile product development and software delivery lifecycle.   

Experienced people leader who has built, developed and retained high performing teams.   

Demonstrated strategic agility - the ability to think big picture but also understand key tactical drivers.   

Proven success influencing across an organization, without lines of formal authority.   

Excellent organizational, interpersonal, and communication skills.   

Strong commitment to results with ability to meet deadlines in a fast-paced environment while managing simultaneous projects.   

BenefitsWhat we offer: Salary - $220,000 - $250,000  Softheon offers every full-time employee a comprehensive benefits package including:  Opportunity to work on cutting-edge cloud-based healthcare solutions;  Work from your home company with a one-time home office stipend;  Excellent benefits package that includes health, vision and dental coverage for you, your spouse and dependents;  Additional benefits, including a monthly wellness stipend and internet stipend, 401K w/ a match; immediately vested, employee assistance program, disability/life insurance, and parental leave;  15 days to unlimited PTO based on YOS plus 9 additional holidays;  Referral bonuses, discretionary bonus program, spot bonuses and professional development opportunities;  An opportunity for you to be part of a team committed to improving healthcare access and affordability by leveraging innovative technology solutions;    Please note that candidates applying for this position, must currently reside within the United States. Join Softheon, and together, we'll shape the future of healthcare in America. Are you ready to make a difference? Join us at Softheon and help revolutionize healthcare for all. At Softheon, we embrace and celebrate diversity in all its forms as an equal opportunity employer. We strongly believe that employing a diverse workforce is key to our success. Our recruitment and hiring decisions are made solely on the basis of each candidate's qualifications, experience, and skills. We highly appreciate your dedication to our shared mission of making healthcare affordable, accessible, and abundant for all. Join us in our journey towards continually building a diverse and inclusive workplace, where everyone’s contributions are valued, respected, and celebrated. Employment with Softheon is at-will, which means either the employee or Softheon may terminate the employment relationship at any time, with or without cause, and with or without notice. Nothing in this job description or in any document or statement shall be construed to constitute a guarantee of employment for a specified period of time.