Freelance Associate Director, Analytics

Company DescriptionWe’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.Job DescriptionOur team is looking for someone who is a creative problem solver and a critical thinker. Beyond that, here’s how you’ll make your mark:

Developing measurement plans

Create new and adapt existing go-to-market analytics products

Provide guidance around client insights and recommendations to grow strategic thinking

Provide training on analysis tools

Conduct career growth conversations

How you’ll grow with us:Associate Director is where you’ll start, but we’re always planning for where you’ll go. Our Associate Analytics Directors are all expected to hone skills that will help build on their careers. Those skills include:

Business development by scoping and selling new projects

Manage direct reports day-to-day priorities

Identifying new opportunities for analytics projects

Translating proposals into analytics work plan

Participating in brand planning

Hell yes, I want to do all of that. But tell me more about Heartbeat…Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by 300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews .We care about three big things:1. Empowering Challenger BrandsWe work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.2. Being the Best Place You’ll Ever WorkThis isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.3. Fostering a Diverse & Caring CommunityWe’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an ahole).There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.About Publicis Health & Publicis GroupeHeartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.QualificationsWith 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:

Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.

Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.

Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.

Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.

Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.

Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams

Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research

Additional InformationAll your information will be kept confidential according to EEO guidelines.Compensation Range: $51.20- $86.06/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 11/09/2024.