Sr. Analyst – Customer Growth Digital Marketing Enablement

DescriptionYou Lead the Way. We’ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmexThe U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Consumer Marketing Enablement Team (MET) delivers omni-channel marketing campaigns as part of our broader US Consumer business objective to scale acquisition, increase customer engagement, and accelerate revenue momentum.The Marketing Enablement Team, within US Consumer Marketing Services, is responsible for the campaign strategy, operations, and technologies that will help us reach consumers more effectively and efficiently with new and emerging benefits of Membership. The Senior Analyst, Marketing Enablement will serve as a Team Leader joining a team of hardworking marketers charged with improving the efficiency, agility, and sophistication of our core business operations. Core to our strategy to diversify how our customers engage with Membership, the team they lead will build and manage marketing campaigns within numerous channels like web, phone, mobile, direct mail, email and third-party experiences. This individual will report to the Sr. Manager, Digital Marketing Enablement.Key Responsibilities

Strategic Planning : Partner closely with marketing, operations, and technology teams to assess marketing strategies, identify campaign needs, and design implementation plans and corresponding campaign pipelines for all marketing executions.

Campaign Management : Manage campaign kickoff, build, testing, launch and ongoing troubleshooting for communications spanning multiple channels. Frequently partner with Marketing, Operations, Channel Managers, Technology, Marketing Compliance Review, Creative Governance Teams to ensure on-time and compliant delivery in market.

Reporting, Monitoring & Controls : Institute processes to identify campaign breakdowns impacting Operational Excellence, identifying trends, and proactively recommending solutions to reduce friction in the end-to-end marketer experience. Stand up operational reporting to measure volume & impact of banking marketing, including iRevenue enabled, speed to market, creative approval rates and average issues per campaign.

Campaign Capabilities : Lead assessments of key needs in end-to-end marketer experience focused on Campaign Kickoff & Planning, Targeting & Eligibility, Creative Review & Approval, and Marketing force Migration.

Training & Development : Lead and oversee a team of 8-10 marketing contractors focused on bringing new campaigns to market and managing a portfolio of in-flight campaigns supporting new customer acquisition in Digital marketing channels

Minimum Qualifications

Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities while driving flawless execution

Strong attention to detail, serving as a process-focused problem solver

Effective written and verbal communication skills, building and using relationships to create solutions

Strong mix of analytical and critical thinking skills to implement impactful solutions that get results

Desire to learn on a fast-paced, results-oriented, dynamic team

Demonstrate collaborative approaches to drive a project/initiative to completion

Marketing campaign execution experience within financial services preferred

Experience with training, onboarding, or people management is a plus

QualificationsSalary Range: $55,000.00 to $105,000.00 annually bonus benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Free financial coaching and financial well-being support

Comprehensive medical, dental, vision, life insurance, and disability benefits

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.Job: MarketingPrimary Location: US-New York-New YorkSchedule Full-timeReq ID: 24011799