Associate Director, Programmatic Enablement

Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. Job DescriptionWhat You’ll Do:The Associate Director, Enablement acts as a key contributor and expert in the programmatic space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major programmatic platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.You will report to Senior Vice President, Precision US.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities

Contribute to development of programmatic activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.

Deep understanding of the programmatic space to deliver against business outcomes

Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks

Identify and document FAQs, automating responses to common agency questions

Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes

Build relationships with Publicis Media agency counterparts and programmatic channel leads

Execute roadmaps and build thought leadership collateral for programmatic strategy and activation

Develop cross-functional relationships to collaborate on solutions priorities

Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media

Identify clients that are candidates for priority solutions and assist in stewarding

Contribute to assessments and guide agency teams on recommendations

Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities

QualificationsMinimum Requirements:

5-6 years’ experience in programmatic media, with an emphasis in activation (hands-on-keyboard experience)

Bachelor's degree with a concentration in advertising, marketing, business administration, and communications

Strong understanding of major programmatic platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments

Extensive experience in campaign management and optimization across DV360, The Trade Desk, Yahoo and/or Amazon DSP

Advanced knowledge of 3P measurement capabilities and restrictions in programmatic space

Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic

Comfortable working with large data sets, analyzing reporting and identifying trends

Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings

On all projects, an expectation for high quality of work every time

Team oriented, and viewed as coach and mentor to others

Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .All your information will be kept confidential according to EEO guidelines. Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/19/2024.#LI-HybridReq # 24-6912