Integrated Marketing Lead

As an Integrated Marketing Lead in the Customer Activation and Marketing function, you develop holistic marketing plans to drive the acquisition, growth, and engagement of target customers in Region Americas.  You work cross-functionally to ensure that these plans are built, optimized, and implemented across the full customer journey, maximizing all channels & touchpoints. You have a strong brand, marketing, and commercial focus to drive omni sales performance and customer loyalty through close collaboration with key stakeholders regionally and globally.This hybrid role reports directly to our Regional Customer Planning & Strategy Manager and will be based in New York, NY.

 A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilitiesLeverage global plans, customer data, commercial objectives, and channel performance data to build omni, integrated marketing and communication plans for the region that incorporate media, loyalty, CRM, influencer, and PR-driven actions to optimize the customer experience, maximize return on investments, and drive profitable growthCoordinate across channels and channel owners, ensuring a cohesive and impactful brand message. Ensure consistent brand experience across both all touchpoints, creating unified customer journey across relationship phases in alignment with commercial objectivesPartner with brand & media insights, channel owners, and agency partners, as needed, to drive follow-up on execution of plans and to formulate any proposed actions needed; partner with controlling and channel owners to optimize budgets and investments based on analysis and recommendationsServe as key POC (Point of Contact) to the Omni Sales Team leaders for all marketing planning, updates, and follow-ups to ensure visibility to the integrated marketing plans and supporting actionsServe as a key leader in setting and driving the marketing plans, guiding stakeholders to make informed, data-backed decisions that align with overall business objectives