CRM Business Analyst - Wealth/Asset Management

As a Product Manager at Publicis Sapient, you act as your clients’ trusted advisor in leading the overall vision, strategy, roadmap, and prioritization for a specific digital product, or products, within an engagement. You will collaborate with clients undertaking major Digital Business Transformation (DBT) engagements to understand their business, end-customer needs, and then constantly deliver value with fast increment cycles.  Your Impact:

    Partner with client(s), strategists, experience leads, and architects to frame business goals and value pools from which we can shape product propositions that provide transformative business outcomes and customer experience

    Develop product vision, strategy, market/user research, by keeping the customer at the center of everything we do while using design thinking tools 

    Represent client in ideation workshops with cross-functional leaders where you identify new ideas, customer needs, pain points, and solution options

    Develop solution hypotheses iteratively, based on user research, and industry and market trend analysis

    Establish customer journey mapping to guide product development; then validate that learning with user testing

    Translate product vision into a roadmap containing well-defined, prioritized features that will realize the product vision and value

    Validate and present the business case to the C–level executives and lead business reviews to ensure the team prioritizes the right features

    Serve as a voice of the customer among the cross-functional team, always understanding the customer needs

    Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcomes

    Masterfully apply Lean Agile practices and frameworks  

    Collaborate with product owners, solution managers, and cross-functional product managers, to ensure alignment towards the same program increment (PI) objectives

    Collaborate with system architects to envision and prioritize system enablers

    Represent industry best practice and market trends to assist the client in maintaining competitive advantage 

    Build and maintain a trusting relationship with the client, teams, and vendors; develop influence without authority

    Inspire, lead, and mentor, a high-performing team of Product Analysts to continually facilitate improvements in developing and enhancing best-in-class digital products and services