Sr Mgr, Product Marketing

This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.Key Responsibilities and Duties

Develops clear and differentiated product messaging across institutional and consumer audiences, including ways to position products to specific key audience segments.

Manages strategic marketing collateral suite, partnering with client-facing teams to ensure our product stories are being told in a simple and compelling manner.

Consults with Product teams in the development and launching of new products.

Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.

Establishes and maintains strong working relationships and collaboration with sales organization and business partners.

Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.

Assists with campaign execution in partnership with functional marketing team members.

Understands departmental measurements and KPIs based on overall business goals.

Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

​Educational Requirements

University (Degree) Preferred

Work Experience

3+ Years Required; 5+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level7ICRequired Qualifications:

Three plus years of experience in Marketing and/or Financial Services

Preferred Qualifications:

Knowing how to best communicate complicated category in a simplistic way

Strong communication skills (oral and written)

Understand the competitive market

Experience in Customer experience strategy

Ability to manage high volume of marketing assets, including web properties and educational library

Related SkillsAccountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services AcumenAnticipated Posting End Date:2024-05-01Base Pay Range: $78,800/yr. - $131,300/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .