Media Planner

Job Description

This position consists of executing daily tasks in support of the Media Supervisor and Associate Media Director as well as maintaining individual planning responsibilities.

• Assist in the development, implementation, and stewardship of media plans comprised of traditional and digital media.
• Manage the regional Media advertising activities for a number of Media markets across an assigned territory.
• Provide support in the preparation of client meetings and developing presentations.
• Participate in designated client presentations with Account team members.
• Assist Supervisor and or Director as needed, on any/all projects related to Client's business.
• Develop Media Point of View as needed.
• Serve as liaison to buying teams: communicating planning goals, estimates, authorizations, assuring accuracy/approval of buys, and added-value delivery.
• Develop and actualize flowcharts and related documents (budgets, post buy analysis recaps, other).
• Aid with billing discrepancies, invoice concerns, and budget maintenance. Tracking and distribution of digital performance reporting.
• Execute various market and media research/analytical projects.
• Professional and courteous communications of planning to clients, vendors, and internal partners.
• Participate in meetings with Media vendors.

• Some degree of advertising agency experience is necessary as the job requires a high level of understanding of advertising principles and agency functions.
• The position will require the Media Planner to build solid relationships with other agency departments (Account, Traffic, Planning, Buying and Finance) to help facilitate efficient day-to-day internal operations.
• Some client contact will be involved and an understanding of the Client's business is essential.
• Understanding of basic Media Terms and planning philosophy.
• Prior experience in retail advertising and/or the automotive category is a plus, but not required.

Qualifications

• Excellent math skills and ability to work with and understand numbers.
• Must be extremely detail-oriented. Timeliness is a must.
• Self-starter, quick learner, andproactive.
• Must assume a high level of enthusiasm and an outgoing personality.
• Must be able to respond wellunder pressure and deadlines.
• Excellent communication/written skills.
• Excellent meeting preparation and Client presentation skills.
• Ability to prioritize workload and keep Media Team properly informed.

• Thorough knowledge of Microsoft Excel, PowerPoint, and Word a must.
• Knowledge of media resourcesand their application to media planning is helpful – Workhorse/Media Tools, MediaOcean/MBOX, IMS,NSI, MRI, Scarborough, etc.

Additional Information

All your information will be kept confidential according to EEO guidelines.