Marketing Data Analyst

Description Are you passionate about transforming raw data into meaningful strategies?! Then keep reading! As a Marketing Data Reporting Analyst, your influence will be pivotal in driving innovative business opportunities and expansive growth through analytic prowess. This is a fantastic opportunity to display your creative genius in developing and implementing analytical solutions that maximize efficiencies. For confidential and immediate consideration, message Kristen Lee on LinkedIn or apply directly to this exciting opportunity today! Don’t wait, your next career adventure is a click away! Responsibilities: Develop analytical algorithms and data mining tactics to enhance customer acquisition, product upgrades/cross-sells, and fortify retention strategies. Shape compelling client or product profile analyses. Influence marketing campaigns with solid data-driven strategies, optimizing sales and marketing activities across platforms. Set off analytical fireworks on digital marketing metrics like website traffic, emails, etc. Empower fellow data analysts through mentorship, helping to analyze and report project results effectively. Support daily marketing activities through your expertise in test designs, sample sizes, confidence intervals, and ad hoc analyses and requests. Innovate new reporting tools, intuitive dashboards using automated programming. Develop and maintain statistical models for predicting potential customers, assess the possibility of insurers to lapse coverage, and segment existing and potential customer pool for targeted marketing campaigns. Requirements Possess an undergraduate degree in Mathematics, Business Analytics, Data Analytics, MIS, or related field. Command a robust proficiency in applying basic statistics. Experience in Microsoft Suite Products. Reflect high attention to detail. Display high level of motivation with astute ability to prioritize. Communicate effectively with impeccable written and oral skills. Showcase proficiency in multivariate data analysis, modeling techniques and basic statistics. Validate proficiency in SAS /R/Python, GA4, SQL, Excel. If you have exposure to Power BI, Salesforce Marketing Cloud and experience with multi-touch attribution, that’s a major plus. For confidential and immediate consideration, message Kristen Lee on LinkedIn or apply directly to this exciting opportunity today! Don’t wait, your next career adventure is a click away! Technology Doesn't Change the World, People Do.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .