Marketing Analyst

Description Position Description:We are seeking a Marketing Analyst to join our team and support various marketing initiatives. In this role, you will be responsible for tracking advertising costs, researching consumer behavior, and analyzing market trends and opportunities. The ideal candidate will have experience with Pay-Per-Click (PPC) campaigns and be comfortable processing and analyzing marketing data. This is an onsite role based in Indianapolis, IN.Key Responsibilities:

PPC Campaigns & Market Analysis: Manage and track advertising costs, analyze PPC campaign performance, and identify trends and opportunities in the market.

Personal Use Program (PUP) Management: Help manage the Personal Use Program where dealers and distributors can purchase Carrier equipment at a discount. Maintain an up-to-date list of PUP distributor and dealer profiles, and collaborate with the PUP order services team on order edits or cancellations.

Troubleshooting & Support: Troubleshoot dealer/distributor account setup issues and collaborate with internal teams to resolve any PUP-related issues.

Shopify Store Maintenance: Maintain product databases for phased-out and new products, ensuring pricing is up-to-date in Shopify stores. Coordinate with the Pricing Team to keep product information current.

Program Presentations & Training: Occasionally present an overview of the PUP program to dealer or distributor groups.

Invoice & Payment Processing: Work with CRNA and SAP payment teams to ensure distributor invoice payments are processed accurately and in a timely manner.

TOS Code Management: Assist with managing TOS (Terms of Service) codes, including processing improvements, creating templates for distributors, and resolving inquiries related to TOS codes.

Vendor & Partner Communication: Keep program vendor partners updated with the latest product lists, sales team updates, and relevant information.

Requirements

Qualifications:

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Previous experience with PPC campaigns, digital marketing analytics, and working with Shopify or similar platforms is preferred.

Skills: Strong analytical skills, experience with marketing data processing, ability to troubleshoot issues and provide solutions, and excellent communication skills.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .