Direct Marketing Operations & Execution Specialist

Position OverviewCompany Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in Marketing Operations to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Direct Marketing Operations & Execution Specialist who is passionate about executing direct marketing campaigns flawlessly.At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.Position Summary: PNC produces hundreds of millions of direct marketing impressions each year for prospective and current clients. As a Marketing Specialist for the Direct Marketing Operations & Execution team, you will execute direct marketing campaigns (primarily direct mail and email), which are a vital part of the PNC marketing mix. Responsibilities include all aspects of direct marketing execution including list development, quality control, production, deployment and post-deployment validation.We are seeking a team member who has a passion for marketing and project management. The right individual will possess high energy and a desire to learn about what it takes to execute marketing campaigns flawlessly and the importance of innovative thinking. This team member needs to have a collaborative spirit and possess strong communication skills and will work closely with multiple partners including other areas of Marketing and external vendors. The Marketing Specialist will have proven success executing project deliverables on time.This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.Responsibilities:· Execute moderate to low risk direct marketing campaigns and others as required· Coordinate, review and approve marketing workflow activities and tasks· Perform quality control review of marketing assets; act as second-level reviewer as necessary· Identify additional process improvements to increase efficiency and mitigate risk of campaigns· Work with marketing partners to suggest campaign improvements and best practices· Perform peer audits· Coordinate communications with marketing and product partners, as necessaryQualifications:· Bachelor’s degree in Marketing or related field· Attention to detail· Excellent project management and communication skills· Ability to work independently and collaborate as part of a team· Experience with completing a set of tasks as part of an overall process/workflow· Experience with software/program to manage tasks· Experience with adherence to Direct Marketing controls is preferredJob Description

Under direct supervision, assists in the coordination of basic marketing program execution.

Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.

Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends.

Ensures all operating activities are delivered within the established budget framework.

Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

CompetenciesBusiness Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.Business Data Analysis – Knowledge of the investigation, evaluation, interpretation, and classification of business data; the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Effectiveness Measurement – Ability to measure the quality and quantity of work effort for the purpose of improvement.Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.Marketing Systems – Knowledge of and ability to utilize an organization's marketing information systems.Work ExperienceRoles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.EducationBachelorsAdditional Job Description Benefits PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.Disability Accommodations Statement: If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.Equal Employment Opportunity (EEO): PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.California Residents Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNCCCPAPrivacyDisclosureEmployee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.