Senior Planner, Dig Invest

Company DescriptionZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.comOverviewThis position requires a highly motivated person to assist in the day to day execution of a(n) account(s). They will be activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra.Responsibilities

Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors

Plays a leading role in all aspects of campaign management including vendor liaison and reporting

Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research

Assist in presentation of data, insights and media to clients

Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video

Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client

Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.

i.e. Nielsen, Comscore, Strategy, TNS, adrelevance, Quantcast, and others

Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

Create dynamic presentations that effectively communicate to our clients

Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA

Prepare and deliver buying and or digital trafficking specs and guidelines

Conquer Magazine Positioning Reports

Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

B.A. or B.S. in Marketing, Advertising or related field

2+ years of digital media buying/planning experience

Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person

Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills

Must have strong analytical, research, and quantitative skills

Must be hard-working, resourceful and thrive in a fast-paced environment

Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.

Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends

Experience with Prisma and DCM preferred

Experience with Research tools such as Nielsen, Comscore preferred

Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Veterans Encouraged to Apply