Senior Analyst, Programmatic Media

Company DescriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.OverviewThe Programmatic Sr. Associate owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Sr. Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Associates. Sr. Associates train Associates on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.Responsibilities

Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently

Effectively communicate digital strategies, rational, and proposals for current and new clients

Demonstrate diligence, attention to detail and adherence to Starcom’s best practices throughout the full digital campaign life-cycle

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Assist in the development of client-facing campaign performance reports including data quality and insight development

Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch

Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments

Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance

Provide weekly and monthly auditing reports to agency stakeholders & actualize bill/pay systems when applicable

Develop a rapport with the broader Starcom digital Activation, Strategy and Analytics teams

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Actively engage with Associates by coaching, managing, and educating them on new technologies, digital advertising principals and client services skills

Work with technology partners in order to secure support for daily campaign management and implementation questions

Qualifications

Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

1+ years of directly related experience preferably in programmatic media

Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs

Understanding of traditional and interactive media planning elements

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong analytics, organizational, and communication skills

Strong project management skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional InformationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.