Marketing Automation Product Owner

Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.Job Summary:The Salesforce Marketing Automation Product Owner must be able to understand the customer experience that delivers the Caterpillar promise, define the marketing platform capabilities necessary to provide a personalized experience and manage the development of those platforms for users across the enterprise. The ideal candidate will understand and have experience with both Salesforce Marketing Cloud (Email Studio, Journey Builder, Social Studio, etc) and Salesforce Sales Cloud (marketing contact management, lead and opportunity management).They will understand the positive impact modern marketing programs can have on an organization and be able to communicate this to the enterprise partners. They must be passionate about enabling omni-channel, data-rich marketing programs in an integrated approach that is directly driven by our strategic goals The Product Owner will be part of the Digital Marketing Enablement team focused on the long-term success of marketing and communication tools at Caterpillar. They will closely collaborate with other divisions, digital teams as well as Digital Product Managers across the organization.What You Will Do:

Manage development and backlog for creation of Marketing Cloud campaigns, working closely with the architecture and engineering team to meet business deadlines

Work with stakeholders to determine short and mid-term product development strategy for the Platform and ensure alignment with overall member engagement vision and strategy. Ensure buy-in for the product development strategy both internally and with key internal business partners

Work closely with cross-functional teams to recommend solutions to address gaps with product enhancements and create shared vision for category product development. Collaborate with internal and external partners to direct the product development process and ensure a consistent customer experience.

Being an expert at understanding how all of the parts of the Marketing and Communication Platform fit together and the key capability that they provide to the organization. Responsible for maximizing the value of the product and the work of the Development

Responsible for creating, maintaining, and prioritizing the Product Backlog according to business value for the life of the project

Communicate Product Backlog priorities to the team and stakeholders

Act as the key decision-maker regarding what features the product will have

Assist with the elaboration of epics, themes and features into user stories that are small enough, or granular enough, to be achieved in a single sprint

Responsible for conveying the vision and goals at the beginning of every sprint

Responsible for making decisions on release dates and content

Represent the customer, interfacing and engaging with the customer

Participate in Daily Scrum

Participate in Sprint Planning meetings, Reveals and Retrospectives

Inspect the product progress at the end of every Sprint and accept or reject the work that has been done by the Development Team

Act as the voice of the team, communicating status externally

Be a good role model of Scrum values; understand the framework and the roles of each team member

Be a champion for the agile community and help to further the community within the organization

Employee is also responsible for performing other job duties as assigned by Caterpillar management from time to time.

What You Will Have:Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.Vendor / Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).Considerations For Top Candidates:

Four-year Bachelor’s degree preferably in computer science, information systems, marketing, communications, engineering, or related field

Three years' experience managing a Salesforce Marketing Cloud environment with deep understanding various Salesforce Marketing Cloud components and the interconnectedness of those products.

Salesforce Marketing Cloud Certifications (Email Specialist, Admin, and/or Consultant) – Required

Salesforce Sales Cloud Certifications (Admin, developer, etc) – Optional

2+ years’ experience as a product owner and/or business architect

2+ years of experience with the Agile methodology

Experience in managing or developing in other Salesforce products

Familiarity with complex content creation and management platforms, and related business processes to support high volume, personalized interactions across marketing channels.

Strong understanding of identity management and data integration including mastering and integration technologies as well as digital fingerprinting and data integration for digital identities including cookies and devices.

Demonstrated ability to communicate appropriately to ensure a team’s success

Strong accountability planning/organization, and teamwork

Highly developed interpersonal skills to deal with sensitive, emotional or potentially controversial situations.

Excellent oral and written communication skills

Top candidates will also possess these Qualifications

Experience managing projects using Agile software tools such as Azure Dev Ops, Mingle, VSTS, JIRA, Team Services, Rally

Experience working with onshore/offshore team model

Demonstrated ability to empower teams

Strong accountability, teamwork, and interpersonal skills, and communication skills

What You Will Get:Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.Additional Information:Flexible hybrid work environment#LI-Hybrid#BIAbout CaterpillarCaterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.Summary Pay Range:$108,360.00 - $162,480.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.Benefits:Annual incentive bonus planMedical, dental, and vision coveragePaid time off plan (Vacation, Holiday, Volunteer, Etc.)401k savings planHealth savings account (HSA)Flexible spending accounts (FSAs)Disability benefitsLife InsuranceParental leaveHealthy Lifestyle ProgramsEmployee Assistance ProgramsVoluntary Benefits and Employee DiscountsTuition ReimbursementCareer DevelopmentSubject to annual eligibility and incentive plan guidelines .Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:October 9, 2024 - October 16, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .