Manager, Paid Social

Company DescriptionWho is Starcom:  With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Job DescriptionWhat You’ll Do: The Manager is the day-to-day steward of social media campaign development, activation and innovation. This person will work closely with the media strategy and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks.  The Manager is responsible for day-to-day management of a team of Analysts/Sr. Analysts including both project management to ensure timely delivery of all tasks and career development. This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives. Responsibilities:

Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps

Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion

Assist in training, mentoring, and developing team members

Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

Adopt established account management standards and enhance campaign best practices

Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

Champion and facilitate communication and collaboration within the team and the agency

Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies

Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel

Provide oversight and direction to team of dedicated social media buyers

Lead regular check-ins on campaign performance and track against KPIs

Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies

Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results

Develop points of view on new technologies, trends and opportunities in the social media marketplace

QualificationsQualifications:

Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

3+ years of directly related experience

1+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools

Understanding of traditional and interactive media planning elements 

Strong analytics, organizational, and communication skills

Previous leadership/management experience is preferred

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

Strong organizational, problem-solving, and communication skills

Additional InformationAdditional Information Starcom is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.   The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.