Social Media Specialist

Description We are currently seeking a dynamic and creative Social Media Specialist. As the Social Media Specialist, you will be responsible for managing the day-to-day activities across various social media channels, including but not limited to Facebook, Twitter, Instagram, TikTok, Pinterest, and more.Location: BuckheadSchedule: Onsite 3 days / week Key Responsibilities:

Create, curate, and manage exciting content for social channels, including user-generated content (UGC) and company-created content such as images, videos, promotions, and written material.

Foster engagement and community growth by actively responding to comments, initiating and participating in conversations, and encouraging dialogue within our social platforms and website.

Develop and maintain relationships with influencers and brand/social loyalists to enhance online presence.

Collaborate with the communications team to design and execute impactful campaigns and promotions.

Work with the communications team to develop paid social media marketing campaigns and influencer content plans within specified budgets.

Develop and maintain a monthly editorial content calendar for all social platforms.

Implement conversion strategies to drive demand and increase conversions through compelling content and storytelling, directing users to our website.

Conduct research across all social platforms to support marketing objectives, including understanding end-user behavior, monitoring competitor activity, and assessing overall brand presence.

Analyze, review, and report on social media performance monthly, translating qualitative and anecdotal data into actionable recommendations to optimize our social media efforts.

Requirements

Qualifications:

Bachelor's degree in Marketing, Communications, or related field preferred.

Proven experience in managing social media platforms for a brand or organization.

Strong understanding of social media trends, platforms, and best practices.

Excellent written and verbal communication skills.

Creative thinker with a passion for storytelling and content creation.

Ability to analyze data and derive actionable insights.

Strong organizational skills and ability to manage multiple tasks simultaneously.

Experience working with influencers and executing paid social media campaigns is a plus.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .