Digital Marketing Manager

Description Robert Half Marketing & Creative has a client in need of a Digital Marketing Manager to manage the company's web properties. This is a direct hire role in Atlanta.Website:o Manage website and corresponding web properties, serving as primary POC for all web-related issues, inquiries, and website development askso Build website strategy and introduce new interactive components, layouts, and content to increase conversions, coordinating with agency partners as neededo Collaborate across teams to create, maintain, and update site content and taggingo Evangelize best practices in website management and enhance content development and maintenance processo Strategize, manage, and execute website security updatesSEO/SEM:o Build, execute and manage SEO/SEM strategy (keeping in mind regulatory compliance, user experience, and optimal performance)o Lead technical SEO audits and site crawls to improve website performance and reinforce best practices around SEO content developmento Perform keyword research and analysis to develop copy and improve performance for organic and paid searcho Manage SEM budget· Insights:o Pull, analyze, and visualize website and SEO metrics to inform site improvements and conversion trends (using tools such as Hotjar, SEM Rush, Google Analytics, Pardot, and Salesforce)Requirements Experience:· Experience. 5+ years’ experience in digital marketing, managing websites, SEO and SEM. Advanced Microsoft Office skills is a must too and professional services a plus. You’ll also need to demonstrate expertise in using marketing automation, CMS, and CRM platforms such as, Drupal, Pardot, and Salesforce.If you are interested in this role, please make sure to connect with Alex Parton on LinkedIn.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2023 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .