Director of Ecommerce

The Director of Ecommerce will be based in Denver, Colorado and is responsible for managing and enhancing the performance and user experience of Truewerk’s direct-to-consumer ecommerce platform to drive revenue growth, influence core digital KPIs, acquire new customers, retain customers, and increase customer lifetime value. This person will balance strategic thinking with hands-on execution, and will own the entire site experience in order to create a seamless and enjoyable online shopping experience. In this role, you’ll demonstrate exceptional leadership, communication, and cross-functional collaboration skills to build partnerships and influence across the organization. You’ll rely on your strong prioritization skills and ability to pivot when necessary to ensure ecommerce goals and deliverables are met effectively, and you’ll bring a results-driven, problem-solving mindset with a hands-on, proactive approach to achieving business goals and getting things done.This position reports to the Vice President of Ecommerce, works closely with Ecommerce, Performance Marketing, Customer Experience, and Operations, and may lead a small group in the future. Our ideal candidate will bring a data-driven mindset, proven leadership in managing cross-functional initiatives, and a passion for delivering exceptional customer outcomes in the performance apparel industry.ROLE & RESPONSIBILITIESDevelop and execute a comprehensive ecommerce strategy to drive revenue growth, improve customer acquisition, and optimize key performance indicators (Bounce Rate, Conversion, AOV, UPT, AUR, etc.).Oversee and optimize the Shopify Plus platform, ensuring smooth functionality, security, and adherence to best practices; continuously evaluate and implement new features to enhance the online shopping experience.Manage website development and operations, including UX/UI improvements, digital merchandising, and technical performance to ensure a seamless and engaging customer journey.Develop a digital merchandising strategy that enhances product discovery and navigation through optimized taxonomy, site architecture, and content presentation across the on-site customer funnel, from Homepage to Checkout.Collaborate with performance marketing and creative functions to enhance landing pages, promotional strategies, and site messaging that align with brand initiatives and customer expectations.Lead an A/B testing and conversion rate optimization program to refine customer pathways, increase engagement, and maximize sales opportunities through data-driven decisions.Work closely with Operations on forecasting and assortment planning to align product availability with demand and sales goals.Create and maintain insightful reporting dashboards to track key metrics, forecast trends, and identify opportunities for continuous optimization and revenue growth.