Smartwool/icebreaker Wholesale Director

Director, US WholesaleThe Director, US Wholesale leads all US sales activities, revenue forecasting, expense management and sales enablement for the Smartwool and icebreaker brands. They work extensively with internal global brand teams to align the go to market process for the brands with the needs of the US wholesale market. They communicate extensively with partners in brand finance, sales operations, customer service and supply chain to ensure accurate forecasting of revenue, demand planning, order management and expense management. They enable the success of the internal sales team and independent sales agencies with programs and channel strategies that align to key brand priorities. This role reports to the Smartwool icebreaker North American General Manager.How You Will Make a DifferenceWhat you will do:Define and Deliver US Wholesale Revenue Growth Targets

Lead the process of building an annual revenue and margin plan by channel and key account; assume full responsibility for delivering that plan.

Define and deliver enablement strategies such as sales programs, selling tools and the capabilities the US sales team needs to achieve revenue growth targets.

Work with internal account managers and independent sales agencies to develop seasonal sales goals and the sell in programs necessary to deliver financial targets, drive category growth initiatives and new market opportunities.

Set direction for, consult with, and support internal sales leaders during wholesale key account meetings and selling activities such as pre-lines, sales meetings, tradeshow events, and other customer/consumer intersections. Examples include market travel, grassroots trade and consumer events, and industry conventions.

Partner with Sales Operations and Customer Service to develop processes and procedures to ensure premier wholesale account customer service, high order fill rates and efficient order management techniques.

Own the development of the US Wholesale expense budget to ensure the team has the resources required to deliver revenue targets; manage expenses throughout the fiscal year to ensure the budget is delivered on target.

Distribution Strategy

Use internal sales data, market data and trade knowledge to develop distribution and segmentation strategies by category and channel.

Clearly communicate distribution decisions to internal and external stakeholders.

Make staffing and resource allocation decisions based on brand growth priorities.

Maintain regular communications with leadership at key accounts, buying groups, principal reps and trade organizations to ensure brand priorities are communicated and market needs are understood.

Travel regionally with sales team and agency partners to conduct key account meetings, execute channel checks and understand the competitive landscape.

Team Management

Recruit, manage, train, and develop a diverse US internal sales team consisting of regional sales managers, sales managers and supporting staff.

Actively develop future sales and executive leaders for the Smartwool and icebreaker brands as well as the VF portfolio of brands.

Support internal sales teams in determining needs of agency sales representatives including compensation, prioritization and required sales tools.

Partner with regional marketing and global brand marketing to ensure brand and market priorities are represented in the field.

Long Range Planning (LRP) and Strategic Sales Enablement

Lead 3-year US Wholesale Sales LRP process with input from the General Manager, global brand leaders and the regional leadership team.

Support internal sales teams in the development of bi-annual strategic business plan reviews for key accounts.

Represent the needs of the US wholesale market to product development, product innovation and merchandising teams to deliver profitable, innovative product and channel strategies for our portfolio of brands.

Partner with customer service, sales operations and supply chain leadership to deep dive opportunity areas and develop tools to deliver a best in class, friction free wholesale selling process.

What success looks like:This role delivers profitable revenue growth and expanded market share for both Smartwool and icebreaker in the US wholesale marketplace. The Director, US Wholesale will develop our world class team, effectively allocate resources and build a strategic plan that allows the US sales team to deliver revenue growth and market share gains in core categories. The Director, US Wholesale will also deliver growth in new product categories and sales channels for the Smartwool and icebreaker brands. They will make decisions using data, focus on building scalable mechanisms to enable sales success, develop a world class sales team and maintain extensive relationships throughout our diverse base of wholesale customers.Skills for SuccessYears of Related Professional Experience: 15 yearsEducational Position Requirements:A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience, acumen, and professional achievements.Domestic Travel Requirement: 30%

What we expect you already know:

A minimum of 5 years of multi-channel sales account management or retail leadership experience within consumer products; ideally in apparel or footwear categories serving the outdoor, active and/or sporting goods verticals.

A minimum of 10 years leading large teams as a manager of managers, successfully developing growth strategies with global cross functional stakeholders and presenting “up” to senior leadership.

Proven experience demonstrating strong interpersonal skills, curiosity and a desire to develop and maintain trade relationships that are critical for success in this role.

Experience in finance, operations and/or digital commerce (DTC or marketplaces) preferred.

Proven history delivering revenue targets and expanding a brand to new markets.

Driven, achievement-oriented mindset.

Strategic account planning skills with experience interfacing with senior leadership at national retailers in the outdoor and sporting goods vertical to develop channel management and assortment growth strategies.

A systems-based mindset to delivering growth with demonstrated experience solving problems by developing mechanisms and processes.

Analytical skills to forecast the business and set sales programs that achieve strategic goals while delivering margin targets. Negotiation skills to deliver on those strategic goals.

A passion for creating great brand experiences in the wholesale market.

Proficiency in Microsoft Office Suite.

What we will teach you:

General management skills.

Professional development and team management skills.

Global brand and regional portfolio management skills.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For YouWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.Our Parent Company, VF CorporationVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.comWe just have one question. Are you in?Hiring Range :$155,520.00 USD - $194,400.00 USD annuallyIncentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.