XTIVIA: Marketing Content Specialist

Job Type: Full-time

Description:

As a Marketing Content Specialist, you will play a key role in crafting and managing content that effectively communicates our brand and supports business growth. You will collaborate closely with the marketing team to create engaging content for various platforms, including our website, blog, social media, and other marketing materials.

Responsibilities:

- Content Creation: Develop, edit, and publish high-quality content, including blog posts, articles, case studies, whitepapers, and marketing collateral.

- Content Management: Maintain and update our content library, ensuring it remains current and accessible.

- Website Management: Assist with website updates, content optimization, and SEO improvements.

- Marketing Materials: Create marketing assets such as process documents, presentations, newsletters, and templates.

- Project or Event Liaison: Support internal business units and off-site events by assisting with project delivery.

- Social Media: Contribute to our social media presence by planning campaigns, engaging with our audience, and creating/sharing relevant content.

- Continuous Learning: Demonstrate a desire to continually learn about XTIVIA services and solutions to raise awareness among internal teams, prospects, and customers.

- Travel: Occasional travel, up to 25%.

Requirements:

- Strong research, writing, and editing skills

- Experience with content management systems (specifically WordPress)

- Project management experience with tools (e.g., monday.com)

- Knowledge of SEO and content marketing best practices

- Proficiency in design tools (e.g., Adobe Photoshop, Canva)

- Excellent communication and interpersonal skills

- Ability to work independently and in a team setting

Required Applications & Software Experience:

- Google Workspace (Slides, Docs, Sheets, Drive, etc.)

- Monday.com Work Management

- Microsoft 365 (Word, Excel, PowerPoint, etc.)

- Adobe Photoshop

- Marketing automation tools (e.g., HubSpot, Marketo, Pardot, ActiveCampaign)

- WordPress

- SEO tools (Yoast, Moz, Semrush, etc.)

Desired Knowledge of the Following Tools:

- Adobe Illustrator

- Usersnap

- WordPress (Elegant Themes, Divi Theme)

- Salesforce

- Yoast SEO

- PPC/SEM

- Semrush

- WP Engine

Education:

- High School Diploma or equivalent

- Certifications are a plus but not required

Salary Range:

$58,000 - $63,000