Brand & Community Specialist

Community & Brand Brand execution: coordinate and traffic brand assets, copy, and product content across launches and campaigns — ensuring every North America consumer touchpoint is accurate, on-brand, and on time. Brand voice: maintain consistency across community channels, influencer communications, and email — acting as a day-to-day steward of how Sea to Summit sounds and shows up. Influencer program: manage Sea to Summit's influencer and creator relationships day-to-day — outreach, briefing, contracting, seeding coordination, content review, and relationship maintenance — operating within strategic direction set by the Global Digital Marketing Sr. Manager. Product seeding: own the seeding program end to end — coordinating requests, fulfilment, and follow-through with creators and brand advocates. Community listening: monitor consumer sentiment and community conversations across key channels; surface insights and patterns to inform content, product, and marketing decisions. Community program development: bring a point of view on what a more structured community program could look like for Sea to Summit — identifying opportunities for advocacy, UGC, and consumer engagement over time.Email Marketing Email calendar: own B2C and B2B email campaign execution — planning, building, and deploying sends in Klaviyo aligned to the trading calendar, brand campaigns, and product launches. Platform management: build, test, and deploy email campaigns and automated flows in Klaviyo; maintain audience segmentation and list health. Performance: track and report on email performance — open rates, click-through, conversion, and revenue attribution — and surface optimization opportunities to the manager. B2B newsletter: own the monthly retailer newsletter (Trail Tales), ensuring it reflects current product priorities and brand messaging. Continuous improvement: test subject lines, content formats, send cadence, and segmentation in collaboration with the manager to drive better results over time.