Head of Marketing (PMM) (Start up) equity only

We love pets and we love technology! We are building a really cool pet safety service for pet owners. We are a team of 4 and looking to add 1 more before soft launch (30 days). We build both hardware and software.

We are far past the 'idea' phase and ready to launch a world class product. This is NOT for interns. We require high quality, seasoned, outstanding professionals to join our dedicated, dynamic, smart and growing team.

- We are bootstrapped, pre-revenue and pre-funding

- All roles are equity only until we can raise our first round, then pay salaries ( 3 months)

- We have an office in San Carlos

- We have hardware and software IP and all vendors needed to launch

We are looking for a seasoned Head of Marketing professional with Product Marketing Manager experience.

You'll develop and lead the marketing vision, playbook and product marketing launch of a new product to pet owners from concept to fruition. This role will drive critical impact for a brand new product in our first-to-market service.

Along with the founder and a strong technical team, you will OWN marketing. This is a role for a seasoned expert with fresh ideas who is eager to wrap their arms around the A-Z GTM messaging.

You must have direct experience in and have successfully built a full marketing and brand strategy for a new consumer service/product

You must be based in SF Bay Area/Silicon Valley because we run frequent in-person user testing.

REQUIREMENTS:

- Develop and execute the go-to-market strategy and launch

- Conduct customer interviews, map the customer journey

- Build traditional and digital campaigns, including asset and content development

- Align with cross functional tech teams and leadership in product, design, and other marketing functions

- Own the marketing program and playbook

PREFERRED SKILLS:

- Bachelor's degree, MBA

- 5+ years of Product Marketing experience, preferably in a technology company

- HubSpot Admin

- Direct experience in planning, research, strategy and launch of a new product as the marketing owner

- Excellent communication skills with an ability to work at all levels of an organization

- You excel in ambiguous startup environments and can envision an exciting path

- Organized, organized, organized

ABOUT US:

10+ years of industry, consumer and hardware research completed

Conducted 8 rounds of testing, ready for the final test before product launch

Marketing, Branding and Product Design is complete

Secured hardware design patents and trademarks

Gained significant press during previous testing phases

Our goal is to be the household name for pet safety and up end the pet market (ICYMI the pet market has an $261B annual market size - compared to $85B gaming market).

Female founder, Ex-Apple, MBA

Commitment 30+ hours per week

ABOUT YOU:

You are honest and results oriented

You thrive in building new things, get excited about a challenge and are self-driven. (There is no one here to 'manage' you.)

You've got grit and never take no as an answer

You find a way to build something from nothing

You're creative and hands-on

You love to iterate and constantly improve quickly

You have a great network of peers

You already have startup experience (5 people or less)

You love pets

HOW TO APPLY:

1. Submit a response via CraigsList email reply

2. Attach your resume and LinkedIn profile

3. Let us know why this role interests you

Tags: CMO, Start-up, co-founder, entrepreneur, innovative, dog, cat, pet, founding team, early venture, seed, remote, PMM, PM, Product Manager