-
ID
#53003406 -
Job type
Full-time -
Salary
TBD -
Source
NBCUniversal -
Date
2024-12-04 -
Deadline
2025-02-02
Senior Director, Digital Strategy - NBC Sports, Bay Area
California, Sanfrancisco, 94102 Sanfrancisco USAAs the Head of Digital, you will lead a talented team of digital content editors and reporters, guiding them to create engaging and dynamic content for our web and mobile platforms. Your daily responsibilities will include managing the editorial voice, developing content strategies, and ensuring that our digital presence meets and exceeds growth goals. You will collaborate closely with various departments, including Ad Sales and Marketing, to deliver content that not only entertains but also drives business objectives. This role is crucial in our larger ecosystem, as you will be at the forefront of our digital initiatives, helping to shape the future of our content and its impact on our audience.Responsibilities: Actively manage a team of digital content editors and reporters who create digital and social content for our various web and mobile platforms.Clearly communicate the vision for our digital content, develop strategy, and teach tactics within the department and throughout the organization.Achieve and exceed established multiplatform growth goals, including live-game streaming, fan engagement, and content consumption metrics.Oversee the editorial voice and tone of all elements published on our website, mobile, and social platforms.Collaborate with other content leaders to create unique, entertaining content that performs on multiple platforms and engages viewers/fans throughout the day.Partner with Ad Sales to deliver content that meets the needs of the advertising business, attracts new clients, and delivers the impressions needed to fulfill campaigns.Coordinate with Marketing to deliver editorial and marketing content for social platforms.Work closely with Video Content Producers/Editors on podcast development, distribution, and promotion.Manage the digital department budget, including staff expenses and allocated corporate costs.Utilize data analytics and audience research to maximize customer acquisition and response to our web and mobile app content. Work with NBC Sports Group's Command Center to develop appropriate KPIs and capitalize on national and regional content consumption trends.Work with headquarters on initiatives including TVE Streaming, Direct-to-Consumer Offerings, App Development, and Website/Mobile web design and national third-party partnerships.Attend necessary multiplatform-related NBC Sports Corporate meetings and conference calls, and report new initiatives and updates to the President and General Manager of NBC Sports Bay Area and California.Coordinate with the Network strategy team to manage all online/mobile traffic and analytical requests and implement content strategy initiatives across multiple platforms.Foster relationships with team partners including the Giants, A's, Warriors, Sharks, Kings, Earthquakes, 49ers, and Raiders.