Senior Brand Insights Researcher, Brand Team

Job Description

We are looking for a passionate and empathetic researcher to join the Square Brand Team. You will directly conduct research to connect Square with the businesses we serve. You will help us make smart, well-informed decisions to attract new customers, create better customer experiences to keep existing customers loyal, and inspire employees — by doing so, you'll support our growth. This is an exciting time to build the Square brand along with a diverse team of experts in brand insights, brand strategy, brand marketing, and media.

• Design and execute research to support several areas, e.g., brand health tracking, marketing communications, customer experience
• Work with Brand Team members and cross-functional partners to understand research objectives, define methodologies, and turn insights into actionable recommendations
• Conduct research directly, using DIY research tools (e.g., Decipher, GetFeedback, and Usertesting.com): from project design and questionnaire/guide writing, to programming (if quant) or moderating (if qual), to analysis and report writing
• Support marketing with initial insights for campaigns and message, concept, and creative testing
• Help measure brand and product awareness, perceptions, satisfaction, NPS and other key metrics globally on an ongoing basis to identify opportunities and risks for the business
• Help manage Square's internal DIY research tools, e.g., access management, contract evaluation/renewal, socializing and education, and identifying research tools that will best support the business
• Champion the customer perspective and customer empathy across Square

Qualifications

• Minimum Bachelor's degree or equivalent experience

• 5+ years of experience leading research projects in a professional environment, either in-house, at a research agency, or both

• Track record of successfully conducting both quantitative and qualitative research:

  • Quantitative research skills:

    • Experience conducting survey research end-to-end, including questionnaire development, programming, sample management, data weighting, analysis, charting, and report writing
    • Expertise in using quantitative methods for market research and measurement (e.g., brand tracking, segmentation, NPS/customer satisfaction, concept testing, market sizing)
    • Expertise with direct data analysis (e.g., SPSS, Excel) and statistical techniques (e.g., regression analysis, coefficient correlation)
  • Qualitative research skills:
    • Experience designing and leading qualitative fieldwork (e.g., in-depth interviews, focus groups, ethnographies, digital diaries)
    • A willingness to get hands-on and personally recruit participants
• Ability to translate research data and findings into actionable insights
• Storytelling, data visualization, and presentation skills
• Project management skills

Additional Information

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources