Senior Manager Customer Strategy & Planning

Develop and manage the strategy and communication of official merchandising and promotional guidelines to enable standardized annual trade planning expectations with field salesThrough managing the trade team, facilitate Trade Planning Software training with the sales team including developing and updating training documents to ensure compliance with Perfect Snacks trade management expectationsTrade accrual tracking/communication (internal/external) - monthly, quarterly, annual…provide accurate and timely reporting to corporate finance and salesEstablishes and tracks against Trade Planning Software plan accuracy through KPI development and standardized process creationActively manage and develop Trade Analyst who is responsible for:Tactical management of the trade system and coordinating with sales leads owning trade plans/customerMonth-end closing of trade spends vs forecast + variances and driversActively manage and develop Forecasting Analyst/Manager who is responsible for:Daily connections with sales team to incorporate forecast adjustments made in real timeReporting out of forecast rollups and tracked changesCoordinating meetings and communication between sales team and forecast leadKey lead and contact point for coordinating the communication of information and details within the forecast to other departmentsCoordinating with trade analyst to match up trade with the forecast for all trade rate/ROY report outsBI tools- maintenance, development, etcCreate post promotion ROI analysis and learnings tied to trade management in coordination with Field SalesContingency planning process- strategically managing opportunistic trade allocations across customers to drive profitable growth beyond base planPPA coordination with Director of Portfolio & Category Strategy to drive proper architecture of platforms, trade spends, and consumer value across channelsCreation of appropriate RGM principles to drive responsible growth and savings within trade spends and strategyDrive process, collaboration, and communication of sales- sourced bottoms-up forecastingDevelop projects to improve the forecasting and demand planning connectivity and process/meeting cadenceEstablish and track annual customer targets with input and collaboration from Finance and SVP Sales