Associate Manager, Consumer PR, Wines

Develop and execute the overall public relations plans for the Wonderful Company’s portfolio of wine brandsManage and attend branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representativeOversee trade and consumer media relations efforts, influencer programs and outreach including media list development, tracking and monitoring, and packaging coverage and clipsPrepare and present seasonal and quarterly reports, and establish ongoing media monitoringManage third party event vendors and PR agencies as neededBuild and nurture proactive and reactive media relationships with key media contacts, developing proactive pitching calendars and finding new and relevant ways to keep our brands top of mindDefine the brand voice through press releases and pitches, and message developmentLead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriateIdentify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnershipsCollaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teamsWork closely with the winery hospitality and tasting room teamss to coordinate media and influencer tripsBuild lasting and credible relationships with celebrity, cultural and influential tastemakersEvaluate media inquiries and interview opportunities and craft briefing documents and talking points for executivesManage the day-to-day organic social strategy for the wines portfolio to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendarsCreate and manage client budgets and allocations