Marketing Analyst & Insight Manager

About the Job

What We Do: Electric Car Leasing

Our Purpose: A Greener, Fairer Future

We're on a mission to assist the masses in embracing the electric driving revolution, and we're looking for your support. By providing customers with a comprehensive EV package—car, charging, and energy—we ensure that switching to electric driving is completely hassle-free.

We are seeking an exceptional Marketing Analyst & Insights Manager to drive growth within our Electric Vehicle Business. The ideal candidate will take on responsibilities that include:

- Spearheading marketing analysis for our function by interpreting complex data and supplying actionable insights to inform strategic marketing decisions.

- Measuring the success of our marketing campaigns through the creation of clear metrics that are thoroughly reviewed after each activity.

- Managing our weekly and monthly reports to keep our commercial objectives on track.

What You’ll Do

- Work closely with our marketing team to create data-driven strategies.

- Offer insights into customer behavior, market trends, and the competitive landscape.

- Assist in the planning and execution of marketing campaigns by contributing analytical input.

- Gather and analyze marketing data from varied sources, such as web analytics, CRM, social media, and sales data.

- Create and maintain dashboards and reports to track key marketing metrics.

- Transform data into actionable insights and recommendations for strategies based on these insights, presenting compelling visualizations and presentations to communicate findings to senior management and stakeholders.

- Compile regular reports to monitor the performance of marketing initiatives.

- Conduct A/B tests and other experiments to optimize marketing efforts.

- Evaluate the effectiveness of marketing campaigns and initiatives.

- Work collaboratively with product, commercial, operations, and finance teams to align marketing activities with broader business objectives.

- Ensure integrity and consistency of data across different departments.

- Partner with external vendors and collaborators as necessary.

What You’ll Need

- Marketing Experience: 2-3 years in marketing analysis or a related area.

- Technical Skills: Proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Excel).

- Communication Skills: Exceptional capability to not only analyze data but also craft compelling narratives that guide and influence senior stakeholders.

- Learning Mindset: A curious and inquisitive attitude, focused on building positive feedback loops to continuously enhance marketing campaigns.

- Prioritization Skills: The ability to think critically and prioritize tasks effectively amidst a busy and exciting environment.

- Data-Driven Approach: If you can’t measure it, you can’t improve it; hence the need for problem-solving skills, comfort in presenting and visualizing data, and meticulous attention to detail.

- Self-Starter: An eagerness to learn and excel in a fast-paced, high-functioning environment, coupled with strong project management capabilities.

Why Else You’ll Love It Here

Curious about the salary for this position? Feel free to ask us! During a call with one of our recruiters, it's a topic we always discuss, as we genuinely aim to align your experience with an appropriate salary. The reason we avoid advertising specific figures is due to our flexibility, as we wouldn’t want salary considerations to deter anyone from applying to Octopus. For us, finding the right “octofit” is what truly matters!