Digital Marketing Strategy Associate Manager

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com . We AreDigital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution. You AreAs a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture’s end-to-end Retail Media offering. This would include partnering and consulting with Retailers and Brand Manufactures. Across the Retail Media ecosystem (channels, platforms, service providers, tech stack), you have deep knowledge and understanding of this space. You know how to consolidate thought leadership, insights, trends into a consolidated point-of-view and can deliver that perspective to top tier clients. The Work:

Primarily responsible for leading retail media go-to-market strategies, building custom solutions that solve client challenges, and consulting with high profile clients.

Be the resident expert on all retail media networks maintaining platform certifications and staying up to date on industry trends.

Contribute to and support established best practice delivery optimization processes, client communication, and more.

Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).

Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.

Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.

Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.

Explore client advertising opportunities in other e-commerce advertising platforms such as Amazon DSP and Target.com, as well as conventional DSPs such as The Trade Desk & StackAdapt.

Here's what you need:

Minimum of 3 years of strategic experience working within the Retail Media ecosystem (Retail, Agency, Brand, Mar-Tech, and/or Ad-Tech).

Bonus Points If:

You have working knowledge of multiple platforms such as Amazon Media Services, The Trade Desk, StackAdapt, Roundel, Walmart Connect, Meta, Google, etc.

You know how to build strong data-driven insights within Power Point decks and deliver a concise story.

You have an interest in the dynamic and complex interaction between e-commerce and digital advertising.

You are eager to expand your expertise and have a willingness to learn and grow in other channels, platforms, etc.

You enjoy adaptability and flexibility, with a proven ability to seamlessly transition between diverse projects and campaigns.

You enjoy developing professional relationships with clients and becoming a strategic part of their ongoing operations.

You take pride in doing awesome work.

You are action and detail-oriented.

You have strong business management and organizational skills.

You have experience in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Travel : Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply.Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards) Role Location Annual Salary RangeCalifornia $73,000 to $192,600Colorado $73,000 to $166,400District of Columbia $77,700 to $177,200New York $67,600 to $192,600Maryland $67,600 to $154,100Washington $77,700 to $177,200What We BelieveWe have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce) Equal Employment Opportunity StatementAccenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Accenture is committed to providing veteran employment opportunities to our service men and women.For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document/Annual-Policy-Statement-Regarding-EEO-2023-Applicant.pdf#zoom=50) .Requesting An AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/about/contact-us) or speak with your recruiter.Other Employment StatementsApplicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.