Marketing & Comm Spec.

The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives .

JOB TITLE:

Marketing & Communication Specialist

JOB PURPOSE:

Provide leadership in the design and development of marketing and public relations strategies for the UW College of Business. Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases.

• Create and oversee a strategic marketing plan for the College of Business. This plan will consider the integration of all marketing efforts, including the college website, social media presence, advertising pieces, multimedia/video pieces and press releases. Duties include meetings with the Institutional Marketing Director, Associate Directors of Enrollment and Creative Services, College of Business Dean, College Editor, and other members of the Institutional Marketing and College of Business teams. This position will report directly to the Associate Director of Enrollment Marketing with a dotted line to the College of Business Assistant Dean for Strategy and Engagement. Additionally, this individual will be expected to serve on the college's executive team and be available for regularly scheduled meetings with college leadership and advisory board.

• Serve as the content writer for recruiting and the liaison and lead coordinator for all college-related marketing activities. Duties include the creation of informational content that supports the college's strategic plan, university brand, establishing and/or maintaining cooperative relationships with college departments, employees, student groups, community, governmental, and other public interest groups, as well as news and other media.

• Develope and actively manage integrated digital marketing strategies. Regularly plan, create, and execute updated content for the college website and all digital media platforms. Must have strong understanding of appropriate contents and will be expected to offer development recommendations to college leadership based upon available marketing analytics/data.

• Provide direction and assistance to the college and individual units on the most appropriate way to present information and ways to engage the audience.

• Perform miscellaneous job-related duties as assigned.

• Attend and participate in trainings and other professional development activity.

• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

• Attention to Detail

• Technical/Professional Knowledge

• Formal Presentation Skills

• Strategic Planning

• Quality Orientation

• Analysis/Problem Identification

Education: Bachelor's degree, preferably in Communications, Marketing or related field or equivalent combination of work and experience

Experience: 3 years work-related experience in marketing, communications, journalism or public relations.

Must have demonstrated:

• Website design and content management experience

• Demonstrated graphic design skills (digital and print)

• Experience working on multiple media platforms such as digital, print, video and social media

• Experience with special events and media coordination

• Excellent written, oral, and verbal communication skills

DESIRED QUALIFICATIONS:

• Bachelor's degree, preferably in Communications, Marketing or related field

• Experience with designing, producing, and managing an annual marketing and communications plan

• Experience developing and executing integrated digital media campaigns

• Critical thinking skills, can see “big picture”, and highly adaptive

• Strategic planning skills

• Skilled writer and editor

• Experience leading marketing and communications in higher education, private industry, or non-profits

• Experience working with senior leaders and across diverse functional areas

• Ability to make proactive recommendations to leadership based upon available data

• Experience working with executives and board members

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references. This position will remain open until filled. Applications received by July 19th will receive priority consideration.

HIRING STATEMENT:

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.