Director of Marketing

Department: Marketing

SUMMARY

This position is responsible for creating and sustaining a marketing driven culture at Grand Targhee Resort, ensuring the continued profitable growth of the Resort through the development of a strong, compelling brand identity, the achievement of annual and seasonal financial objectives, and the proactive creation and implementation of new and innovative products and services to draw in and offer to the Grand Targhee Resort visitor. The Director of Marketing is charged with positioning Grand Targhee Resort as a strong niche resort by analyzing industry trends, including competitive and current marketing strategies, anticipating the needs of existing and prospective guests, and ensuring meaningfully, long term and profitable relationships with guests and partners.

Under broad supervision by the General Manager and working closely with the Senior Staff, this position is responsible for providing strategic direction and tactical expertise in the development and execution of effective and profitable targeted marketing campaigns, public relations & communication campaigns, in order to achieve specific growth objectives. Must take ownership of the annual business planning process with regard to product and services identification and development, and marketing objectives. Responsible for strategizing and executing against sales and growth goals within current channels as well as identifying opportunity areas. A key part of every employee’s job is to serve as a Targhee ambassador, engaging the guest at every opportunity.