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  • ID
    #17190033
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    Brainrider
  • Date
    2021-07-23
  • Deadline
    2021-09-21
 
Full-time

Vacancy expired!

Job Description

The Digital Marketing Manager will partner across a broad cross-functional team to execute digital activations and develop powerful data-driven insights and optimizations that drive awareness, consideration, and acquisition.The other focus will be supporting the Gaming Developer Creators; driving awareness, consideration and adoption of Gaming solutions like Instant Games and Gaming Services.

The ideal candidate will have broad experience working across a multitude of digital channels including;paid social (with Facebook Ads being a must), display, web, and paid search. You shouldpossess strong planning, execution, data, analytics, and reporting skills and play well with others.

This role will partner closely with many internal and external cross-functional teams including marketing, analytics, engineering, and agencies.

Role and Responsibilities

  • Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
  • Utilize strong analytical ability to evaluate and improve end-to-end customer experience across multiple channels and touchpoints
  • Manage cross-channel digital marketing campaigns end-to-end from research and strategy, media buying and tracking, execution, optimization, and post-launch review
  • Familiar working with 3rd party Insights & Analytics companies (i.e. Nielsen, Harris Poll, Ipsos) on brand awareness and perception studies
  • Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
  • Run A/B and multivariate tests across digital channels to analyze and improve performance against business KPIs
  • Collaborate with broad cross-functional partners including brand and design, marketing communications, engineering, analytics, and external digital marketing partners and agencies

Qualifications

  • Proven digital marketing experience within B2B
  • Experience working within digital media
  • Experience in ad operations or marketing operations with proficiency in various Facebook Interfaces: Ads Manager, Business Manager, Page Insights
  • Outstanding problem solving and analytical skills including: conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
  • Strong experience with digital analytics and data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud)
  • Working knowledge of ad serving tools and DSPs (e.g., Google DV360, Adobe Advertising Cloud)
  • Possess strong written and verbal communication skills with the ability to own the room and effectively present ideas
  • Able to successfully collaborate and coordinate with internal and external cross-functional teams
  • Up-to-date with digital marketing and digital measurement latest trends and best practices
  • Marketing experience in Gaming and/or Tech industries a plus

Additional Information

Due to COVID-19 Guidelines, this role is 100% remote until further notice.Ability to work during Pacific StandardTimerequired.

We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!

The fine print:

  • Please include an intro letter.We want to learn more about you in your own words
  • Project samples, articles, blogs, and any relevant work samples you would like to share are always welcome
  • You can learn more about working with us atBrainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We

#ridetogether.

Relocation and sponsorship are not provided.

Vacancy expired!

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