-
ID
#17190033 -
Job type
Full-time -
Salary
TBD -
Source
Brainrider -
Date
2021-07-23 -
Deadline
2021-09-21
Digital Marketing Manager, Gaming
Washington, Seattle-tacoma, 98101 Seattle-tacoma USAVacancy expired!
Job Description
The Digital Marketing Manager will partner across a broad cross-functional team to execute digital activations and develop powerful data-driven insights and optimizations that drive awareness, consideration, and acquisition.The other focus will be supporting the Gaming Developer Creators; driving awareness, consideration and adoption of Gaming solutions like Instant Games and Gaming Services.
The ideal candidate will have broad experience working across a multitude of digital channels including;paid social (with Facebook Ads being a must), display, web, and paid search. You shouldpossess strong planning, execution, data, analytics, and reporting skills and play well with others.
This role will partner closely with many internal and external cross-functional teams including marketing, analytics, engineering, and agencies.
Role and Responsibilities
- Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
- Utilize strong analytical ability to evaluate and improve end-to-end customer experience across multiple channels and touchpoints
- Manage cross-channel digital marketing campaigns end-to-end from research and strategy, media buying and tracking, execution, optimization, and post-launch review
- Familiar working with 3rd party Insights & Analytics companies (i.e. Nielsen, Harris Poll, Ipsos) on brand awareness and perception studies
- Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
- Run A/B and multivariate tests across digital channels to analyze and improve performance against business KPIs
- Collaborate with broad cross-functional partners including brand and design, marketing communications, engineering, analytics, and external digital marketing partners and agencies
Qualifications
- Proven digital marketing experience within B2B
- Experience working within digital media
- Experience in ad operations or marketing operations with proficiency in various Facebook Interfaces: Ads Manager, Business Manager, Page Insights
- Outstanding problem solving and analytical skills including: conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
- Strong experience with digital analytics and data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud)
- Working knowledge of ad serving tools and DSPs (e.g., Google DV360, Adobe Advertising Cloud)
- Possess strong written and verbal communication skills with the ability to own the room and effectively present ideas
- Able to successfully collaborate and coordinate with internal and external cross-functional teams
- Up-to-date with digital marketing and digital measurement latest trends and best practices
- Marketing experience in Gaming and/or Tech industries a plus
Additional Information
Due to COVID-19 Guidelines, this role is 100% remote until further notice.Ability to work during Pacific StandardTimerequired.We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!
The fine print:
- Please include an intro letter.We want to learn more about you in your own words
- Project samples, articles, blogs, and any relevant work samples you would like to share are always welcome
- You can learn more about working with us atBrainrider Careers
Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We
#ridetogether.Relocation and sponsorship are not provided.
Vacancy expired!