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  • ID
    #32434474
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    KIPP
  • Date
    2022-01-25
  • Deadline
    2022-03-26

Senior Marketing Manager

Texas, San antonio, 78201 San antonio USA
 
Full-time

Vacancy expired!

Job Description

Responsibilities:

  • Support KIPP organizational goals through digital marketing

    • Develop annual digital marketing content and messaging strategies across key initiatives including student recruitment, talent recruitment, branding, and advocacy campaigns to ensure alignment across all digital tactics

    • Manage content creation and messaging strategies for all digital marketing efforts within these campaigns including, but not limited to, Facebook/Instagram, LinkedIn, display, video, native, and e-marketing

    • Serve as the subject matter expert on the e-marketing platform HubSpot, ranging from knowledge of the platform’s capabilities to understanding how to utilize the platform to drive success with various audiences

    • Create and execute a holistic timeline and calendar for digital strategy and deliverables related to all campaigns outlined above

    • Serve as the point of contact for SSP, regional or campus requests for digital marketing initiatives including Facebook/Instagram/LinkedIn ads, boosted posts, and e-marketing support

    • Liaise with internal teams to obtain feedback, direction, and approval on digital marketing materials and current KPIs to understand how digital marketing efforts can pivot to help drive organizational goals

    • Work closely with third-party vendors to develop holistic tactical strategy that will drive campaign success

    • Analyze campaign data independently and in partnership with vendor to optimize and improve performance of campaigns on a daily basis

  • Support Advocacy and Parent Engagement through:

    • Developing and executing the e-marketing customer journey to educate current and prospective KIPP families and move them through the funnel

    • Managing responses and outreach to comments on Facebook/Instagram/LinkedIn ads; focus on reputation management

    • Understanding our action alert program to provide support to internal business partners as needed

  • Tell the KIPP Story by:

    • Developing digital content and messaging that speaks to the KIPP audience, ranging from paid advertising to e-marketing efforts with leads, applicants, and other audiences as needed

  • Support the Operations team overall by:

    • Supporting digital vendor management

    • Facilitating copywriting and content for digital marketing efforts across internal teams

    • Budget Management

Qualifications

  • Experience developing digital marketing strategy across multiple markets, tactics, and initiatives; 3-5 years of experience preferred

  • Proficient digital marketing copywriting skills

  • Familiarity with digital marketing platforms including HubSpot, Google AdWords, Facebook/Instagram/LinkedIn Ads Manager

  • Ability to analyze digital campaign performance data and incorporate optimizations

  • Desire to stay updated with digital marketing trends and current strategies

  • Proactive and detail-oriented with an eye for design

  • Google Workspace proficiency

  • Bachelor’s degree or equivalent experience

Additional Information

Compensation and Benefits:

In addition to a competitive salary scale, a part of KIPP Texas’ competitive benefits options, KIPP offers all employees an $0 HMO plan for the employee only. In addition to our $0 plan, KIPP provides a $600 employer contribution towards a Health Savings Account and a variety of other supplemental benefits such as Dental, Vision, Short and Long-Term Disability, Pet Insurance, Life, etc.

Vacancy expired!

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