-
ID
#32434474 -
Job type
Full-time -
Salary
TBD -
Source
KIPP -
Date
2022-01-25 -
Deadline
2022-03-26
Senior Marketing Manager
Texas, San antonio, 78201 San antonio USAVacancy expired!
Job Description
Responsibilities:Support KIPP organizational goals through digital marketing
Develop annual digital marketing content and messaging strategies across key initiatives including student recruitment, talent recruitment, branding, and advocacy campaigns to ensure alignment across all digital tactics
Manage content creation and messaging strategies for all digital marketing efforts within these campaigns including, but not limited to, Facebook/Instagram, LinkedIn, display, video, native, and e-marketing
Serve as the subject matter expert on the e-marketing platform HubSpot, ranging from knowledge of the platform’s capabilities to understanding how to utilize the platform to drive success with various audiences
Create and execute a holistic timeline and calendar for digital strategy and deliverables related to all campaigns outlined above
Serve as the point of contact for SSP, regional or campus requests for digital marketing initiatives including Facebook/Instagram/LinkedIn ads, boosted posts, and e-marketing support
Liaise with internal teams to obtain feedback, direction, and approval on digital marketing materials and current KPIs to understand how digital marketing efforts can pivot to help drive organizational goals
Work closely with third-party vendors to develop holistic tactical strategy that will drive campaign success
Analyze campaign data independently and in partnership with vendor to optimize and improve performance of campaigns on a daily basis
Support Advocacy and Parent Engagement through:
Developing and executing the e-marketing customer journey to educate current and prospective KIPP families and move them through the funnel
Managing responses and outreach to comments on Facebook/Instagram/LinkedIn ads; focus on reputation management
Understanding our action alert program to provide support to internal business partners as needed
Tell the KIPP Story by:
Developing digital content and messaging that speaks to the KIPP audience, ranging from paid advertising to e-marketing efforts with leads, applicants, and other audiences as needed
Support the Operations team overall by:
Supporting digital vendor management
Facilitating copywriting and content for digital marketing efforts across internal teams
Budget Management
Qualifications
Experience developing digital marketing strategy across multiple markets, tactics, and initiatives; 3-5 years of experience preferred
Proficient digital marketing copywriting skills
Familiarity with digital marketing platforms including HubSpot, Google AdWords, Facebook/Instagram/LinkedIn Ads Manager
Ability to analyze digital campaign performance data and incorporate optimizations
Desire to stay updated with digital marketing trends and current strategies
Proactive and detail-oriented with an eye for design
Google Workspace proficiency
Bachelor’s degree or equivalent experience
Additional Information
Compensation and Benefits:In addition to a competitive salary scale, a part of KIPP Texas’ competitive benefits options, KIPP offers all employees an $0 HMO plan for the employee only. In addition to our $0 plan, KIPP provides a $600 employer contribution towards a Health Savings Account and a variety of other supplemental benefits such as Dental, Vision, Short and Long-Term Disability, Pet Insurance, Life, etc.
Vacancy expired!