Digital Analytics

Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without.You may not be familiar with the name Vistra, but you probably know of our eleven retail brands. We are a Fortune 275, publicly-traded, fast-growing, global energy leader with operations in 20 states, 3 countries, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country.

• Optimize marketing strategies by measuring the impact of promotions, product preferences, and shopper journeys
• Identify and target key audiences, develop A/B tests
• Apply your expertise in statistics, data management, and analytics to uncover new insights and opportunities
• Create tags and analyze digital marketing performance using Adobe Launch, Analytics, and Audience Manager
• Partner with advertising agencies to measure and optimize digital campaigns; measure the ROI of digital media campaigns and optimize our media investment across audiences and platforms
• Create databases of consumer audiences and media performance metrics. Develop dashboards to share trends and insights.
• Create monthly and quarterly reports about the drivers of digital performance; share insights and recommendations with channel managers, advertising agencies, and executive leaders

• 5+ years work experience performing web analytics and digital marketing
• Experience with display, paid social and SEO
• Experience with online reporting tools such as Adobe Analytics and Google Analytics
• Experience in data manipulation and analysis software tools such as SAS / SQL / R / Excel
• Experience with data visualization tools like Tableau
• Experience with the design and analysis of experiments, regression, simulation, statistical analysis
• Knowledge of multi-touch attribution for digital marketing campaigns
• The ability to synthesize statistical results into persuasive, easily understood insights that drive business opportunities
• Proven ability to build consensus and work effectively within a cross-departmental team
• Experience gained through college degree programs, and or certifications is applicable to above skills