Product Marketing Manager

Product Marketing Manager Role Description•– Review our closed opportunities and analyze for indicators of future successes or failures (the “why”), develop related marketing insights for products, determine how to capitalize on found strengths, and how to Duration:6-12 monthsLocation: DallasCompany: DT( Digitaltaas.com) Job Type: Full Time or Part TimeMarket Strategy – Apply critical thinking to overall product strategy and also complete planning, research and collaboration with other teams prior to going to market.Competitive Intelligence – Research, understand, and disseminate information about how our products and services relate to others in the market. Identify areas for growth and where we lead and should capitalize.Marketing Program Guidance – Based on corporate strategy, current product state, and market conditions, define marketing programs to pair customers and prospects with the solutions they need.Messaging - Articulate the value propositions and outline product positioning for Collaborate with Marketing Communications to create collateral for our products and services. Build on product messaging that sets new products apart from others in the market to give them differentiation.Voice of the Customer – Collect, understand, and disseminate the feedback of our customer and prospect base on how successful our products are at meeting their needs and identifying new opportunities to engage with them.Sales Enablement – Create sales tools and training programs that give our sales team a great opportunity at success by clearly defining the products and services we offer as well as how to match them with customer needs.Win/Loss Analysis – Review our closed opportunities and analyze for indicators of future successes or failures (the “why”), develop related marketing insights for products, determine how to capitalize on found strengths, and how to avoid past errors.